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Snap to Launch Consumer Smart Glasses in 2026, Taking on Meta in AR Wearables

Snap Inc. announced on Tuesday that it will release its first-ever smart glasses for general consumers in 2026, stepping up competition against Meta in the augmented reality (AR) wearable market. The new glasses, named Specs, are designed to be lightweight and user-friendly.

Snap, widely recognized for its Snapchat app and AR-powered animated filters, has invested over $3 billion in developing AR glasses over 11 years, according to CEO Evan Spiegel. The upcoming Specs will build on Snap’s prior developer-only 5th generation Spectacles launched last September.

Augmented reality enables overlaying digital effects on real-world images and videos through a camera or lens, creating interactive experiences. Snap aims to expand its product offerings and revenue sources beyond the digital advertising market, which faces uncertainties due to shifting U.S. trade policies.

The company will collaborate with Niantic Spatial, a platform for augmented reality and geospatial tech, to enhance Lens Studio, Snap’s app for creators to design and publish AR lenses for the Snapchat camera and Specs glasses.

Snap’s move follows strong momentum in AR wearables led by Meta, whose Ray-Ban Meta smart glasses—developed with EssilorLuxottica—have gained popularity. Meta continues integrating AI features into its glasses to broaden appeal. Google and other tech giants are also exploring investments in smart glasses.

Amazon Unveils AI Upgrades to Delivery, Logistics, and Warehouse Operations

Amazon announced a series of new artificial intelligence initiatives aimed at enhancing its delivery, logistics, and warehouse operations, showcasing how the technology could significantly speed up package delivery and improve efficiency across its sprawling supply chain.

At the center of these developments is Amazon’s creation of a new group within its Lab126 device unit, tasked with developing warehouse robots powered by “agentic AI.” Unlike today’s robots that perform single, repetitive tasks, these AI-powered machines will be capable of multitasking — such as unloading trailers, retrieving parts, and making decisions based on natural language prompts. This flexibility is expected to be particularly beneficial during peak demand periods like the holiday season.

“For our customers, it’s, of course, faster delivery,” said Yesh Dattatreya, a robotics scientist leading the initiative. The robots will also contribute to minimizing waste and reducing carbon emissions, Amazon said, aligning with its broader sustainability goals.

Agentic AI — which allows systems to autonomously make and execute decisions — has become one of the most promising investment areas in AI development. Amazon’s version aims to transform warehouse robots into multi-functional assistants capable of responding to human commands in natural language.

Smarter Mapping for Delivery Drivers

Beyond warehouses, Amazon is using generative AI to improve mapping for delivery drivers. The new software provides highly detailed information about building layouts, obstacles, and navigation routes, particularly aiding deliveries to complex locations like large office parks or apartment complexes.

“This innovation is making it easier for Amazon drivers to find the right delivery spot, especially in tricky places,” Amazon stated.

The company also confirmed, for the first time publicly, that it is exploring AI-powered eyeglasses for its delivery drivers. These smart glasses would feature embedded screens to provide turn-by-turn directions, freeing drivers’ hands while navigating and delivering packages. Although still in development, the glasses could eventually integrate the advanced mapping technology already in use.

According to Viraj Chatterjee, vice president of Amazon’s Geospatial unit, U.S. drivers are already using the AI-generated maps daily, though they are not mandated to do so. This approach may help Amazon avoid legal challenges related to excessive control over gig economy workers.

AI Enhances Inventory Forecasting and Same-Day Delivery

In addition to physical logistics, Amazon is applying AI to better predict customer demand and optimize same-day delivery operations. The new forecasting software considers multiple variables—including price, convenience, weather, and special events like Prime Day—to ensure that popular products are pre-positioned in fulfillment centers closer to where they are most likely to be ordered.

“It allows us to sell a different set of books in Boston than we would in Boise, and cater to different tastes really, really efficiently across the communities that we serve,” said Nathan Smith, director of demand forecasting for Amazon’s supply chain optimization technologies unit.

With these AI upgrades, Amazon aims to maintain its competitive edge in e-commerce by delivering packages faster, improving the delivery experience for drivers, and further automating warehouse operations.

Apple Targets 2026 Launch for Smart Glasses, Shelves Smartwatch Camera Plans

Apple is reportedly planning to launch smart glasses in late 2026, according to Bloomberg News, marking a renewed effort by the tech giant to expand its AI-focused wearable product lineup.

The company will begin mass-producing prototypes with overseas suppliers at the end of 2025, the report said, citing sources familiar with the matter. Apple has not commented on the development.

This move follows mixed reception for its $3,499 Vision Pro mixed-reality headset, which has faced slow adoption due to its high price and limited artificial intelligence capabilities.

Competing in the Facewear Market

The new Apple smart glasses would position the company to directly compete with Meta’s Ray-Ban smart glasses, which have gained popularity for their integration of AI and social features. Unlike the Vision Pro, the new glasses are expected to be lighter, more affordable, and likely focused on AI-powered applications such as real-time translation, notifications, or camera assistance.

Apple Watch Camera Project Cancelled

In the same report, Bloomberg revealed Apple has shelved plans for a camera-equipped Apple Watch, which was expected to launch by 2027. The smartwatch would have included functionality to analyze its surroundings using AI and capture photos — a concept Apple has now decided to discontinue.

This reflects Apple’s shifting hardware strategy to focus on products that deliver more practical AI experiences without compromising on design, privacy, or battery life.