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Morgan Stanley to Increase Sale of Loans Tied to Musk’s X Amid Strong Demand

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Morgan Stanley, leading a group of banks, is set to increase the sale of loans linked to Elon Musk’s social media platform X, following stronger-than-expected demand from investors, according to Bloomberg News on Tuesday. Initially, the banks had planned to sell around $3 billion in loans, but the revised target now stands at up to $5.5 billion, reflecting investor interest that exceeded expectations.

In November, reports indicated that Musk’s rising political influence and connections to former President Donald Trump played a role in improving prospects for the platform, which helped banks manage the debt sale without incurring heavy losses. Morgan Stanley, along with other financial institutions like Bank of America and Barclays, provided Musk with loans in 2022 to support his $44 billion acquisition of X, formerly known as Twitter.

Typically, banks sell such loans to investors shortly after a deal is finalized, but the process has been more challenging in the case of X. Despite this, the latest demand suggests a more favorable outcome for the banks involved.

Amazon Increases Ad Spending on Elon Musk’s X Despite Past Concerns

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Amazon is reportedly ramping up its advertising spend on Elon Musk’s social media platform X, according to the Wall Street Journal. This marks a significant shift from the e-commerce giant’s decision to pull much of its advertising from the platform over a year ago due to concerns about hate speech.

The move follows a period of decreased ad spending on X by other major companies, including Apple, which removed its ads in 2023. However, Apple has since engaged in discussions about testing ads on the platform again. Other advertisers, including tech and media companies, also suspended their campaigns after Musk’s endorsement of an antisemitic post, which falsely accused Jewish people of inciting hatred against white people.

Since Musk’s acquisition of the platform, formerly known as Twitter, in October 2022, X has seen a sharp decline in monthly U.S. ad revenue—dropping at least 55% year-over-year each month. Musk has acknowledged the risk of a prolonged advertising boycott, admitting that it could potentially bankrupt the platform.

 

WhatsApp to Introduce Automatic Status Sharing on Facebook and Instagram

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WhatsApp to Integrate with Meta Accounts Centre for Easier Cross-App Sharing

In a move to streamline user experience across its platforms, WhatsApp will soon be integrated with Meta’s Accounts Centre, allowing for smoother connectivity between WhatsApp and other Meta apps like Facebook and Instagram. This new feature, expected to roll out in the coming months, will allow WhatsApp users to automatically share their WhatsApp Status updates on Facebook and Instagram without needing to post them manually on each platform. The integration is designed to offer a more seamless experience for users who frequently switch between Meta’s apps, making cross-platform sharing more convenient.

Simplifying Cross-App Sharing and Login

According to Meta, the WhatsApp integration with Accounts Centre is completely optional—users can choose whether or not to link their WhatsApp accounts to the hub. However, those who do opt in will gain the ability to share their WhatsApp Status directly to Facebook or Instagram stories, eliminating the need for repetitive posting across different apps. This change aims to save users time and effort, enabling more efficient sharing with their broader social media networks.

Single Sign-On for a Smoother Experience

In addition to the cross-platform sharing feature, the integration will offer the benefit of a single sign-on for all Meta apps. This means that users will be able to log into WhatsApp, Facebook, and Instagram more quickly and without the need to remember multiple login credentials. The company also notes that the new integration will bring additional features like centralized management of avatars, Meta AI stickers, and Imagine Me creations, all of which can be accessed and edited from one unified location across apps.

Global Rollout and Future Features

Meta intends to introduce this feature globally, though it will likely be rolled out in phases, so users may not see the integration immediately. Once available, users will find the option to link their WhatsApp account in WhatsApp settings, or they will be prompted to connect when trying to share content between Meta apps. Alongside this integration, Meta plans to release more universal features that enhance user experience, making it easier for people to stay connected and manage their profiles across its various platforms. With these updates, Meta continues to work towards a more unified and efficient social media ecosystem.