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Denmark Moves to Ban AI Deepfakes, Giving Citizens Copyright Over Their Own Likeness

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Denmark is preparing to pass one of the world’s toughest laws against AI-generated deepfakes, aiming to give citizens new legal rights over their appearance, voice, and likeness online. The bill — expected to pass early next year — would make it illegal to share or distribute deepfake content without a person’s consent, extending copyright protections to individuals.

The proposed legislation follows growing concern about the rapid spread of deepfakes — hyper-realistic AI-generated videos, images, or audio that impersonate real people. Danish Culture Minister Jakob Engel-Schmidt said the move is essential to protect both private citizens and democracy itself, warning that political deepfakes could “undermine our democracy” by spreading falsehoods.

Under the new law, Danes would be able to demand takedowns of AI-generated content that misuses their likeness, while parody and satire would remain protected. Major tech platforms that fail to remove harmful deepfakes could face significant fines, although individuals are unlikely to face criminal penalties.

Experts have praised the move as a landmark step. “When people ask, ‘what can I do to protect myself from being deepfaked,’ the answer right now is basically nothing,” said Henry Ajder, a generative AI researcher and founder of Latent Space Advisory. “Denmark is one of the first governments to change that.”

The Danish proposal mirrors similar measures abroad. The United States recently criminalized the sharing of non-consensual intimate deepfakes, while South Korea introduced harsh penalties for deepfake pornography. Denmark’s initiative could now influence European Union policy, with France and Ireland reportedly showing interest in adopting similar laws.

For victims like Marie Watson, a Danish video game streamer whose photos were digitally altered and shared online, the legislation comes too late to undo the damage but offers hope for future protection. “When it’s online, you’re done. You can’t do anything,” she said. “It’s out of your control.”

Pinterest Shares Plunge 18% as Ad Competition and Tariff Pressures Hit Growth Outlook

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Pinterest shares tumbled 18% on Wednesday after the company issued a weaker-than-expected revenue forecast, raising concerns that the image-sharing platform is losing ground to larger digital advertising rivals amid growing tariff-related pressures. If losses hold, the drop would wipe about $4.36 billion off Pinterest’s market value.

The sharp decline contrasts with strong third-quarter results from advertising heavyweights Alphabet, Meta, and Reddit, all of which reported robust ad spending fueled by AI-powered targeting and larger global reach. Analysts said Pinterest’s smaller scale and slower innovation pace are limiting its ability to compete effectively.

Chief Financial Officer Julia Donnelly cited weaker ad spending in the United States and Canada — Pinterest’s biggest markets — as retailers face thinner margins due to new tariffs. “Larger U.S. retailers are navigating tariff-related margin pressure,” Donnelly said, adding that China-based e-commerce giants such as Temu and Shein have also reduced marketing budgets after the removal of the “de minimis” import exemption.

Pinterest now expects revenue between $1.31 billion and $1.34 billion for the current quarter, with the midpoint slightly below analyst expectations of $1.34 billion, according to LSEG data.

“Performance has been fine, but we struggle to see a catalyst for growth,” said analysts at Piper Sandler. Morgan Stanley added that Pinterest “failed to deliver” in a market increasingly rewarding innovation and upward earnings revisions.

Despite Wednesday’s steep loss, Pinterest shares remain up 13.6% for the year — outpacing Meta’s 7.2% gain over the same period.

India Tribunal Lifts WhatsApp Data-Sharing Ban but Upholds Meta’s $25 Million Fine

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An Indian appeals tribunal has overturned a five-year ban preventing WhatsApp from sharing user data with other Meta-owned entities but upheld a $25.4 million fine, delivering a mixed verdict for the U.S. tech giant.

The National Company Law Appellate Tribunal (NCLAT) ruled on Tuesday that the Competition Commission of India’s (CCI) 2024 order lacked sufficient justification for restricting data sharing, calling the regulator’s rationale “missing altogether.” However, it agreed with the CCI’s finding that Meta had abused its market dominance by imposing unfair terms on users.

WhatsApp had challenged the CCI’s ban, warning it could have been forced to roll back certain features if the restriction remained. Meta, in turn, argued that the watchdog lacked the technical expertise to assess the implications of its decision.

The dispute dates back to 2021, when changes to WhatsApp’s privacy policy sparked widespread backlash in India. Regulators accused the company of pressuring users to accept new data-sharing terms or risk losing access to the platform.

A Meta spokesperson said the company is reviewing the tribunal’s written order and reiterated that the 2021 privacy update “did not change the privacy of people’s personal messages, which remain end-to-end encrypted.”

India is Meta’s largest market globally, with hundreds of millions of users across WhatsApp, Facebook, and Instagram — making the ruling a critical development for the company’s operations in the country.