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T. Rowe Price Enters Crypto Market with First Multi-Coin ETF Filing

T. Rowe Price has filed with the U.S. Securities and Exchange Commission (SEC) to launch its first cryptocurrency exchange-traded fund (ETF), marking the $1.77 trillion asset manager’s long-awaited entry into digital assets.

The actively managed ETF would offer exposure to five to fifteen cryptocurrencies, including bitcoin, ether, solana, dogecoin, and Shiba Inu, according to the filing. Portfolio managers would aim to outperform the FTSE Crypto US Listed Index, using a mix of fundamental, valuation, and momentum-based analysis to decide which assets to hold and how to weight them.

“This is a surprise move for such a late entrant,” said Bryan Armour, ETF analyst at Morningstar. “But T. Rowe Price appears to be targeting something differentiated to stand out in a crowded space.”

While dozens of asset managers have raced to launch single-coin ETFs, multi-asset crypto funds remain rare due to regulatory complexity and the volatility of altcoins. If approved, the T. Rowe Price fund would be among the first diversified crypto ETFs in the U.S.

The filing underscores T. Rowe’s efforts to diversify beyond traditional mutual funds, which have suffered persistent outflows. The firm has introduced 24 ETFs in recent years and recently partnered with Goldman Sachs to develop new private market products for retail investors. As part of the deal, Goldman plans to buy up to 3.5% of T. Rowe’s shares, an investment that could exceed $1 billion.

T. Rowe has been quietly building its digital asset expertise, hiring Blue Macellari, a former crypto hedge fund executive, as head of digital assets strategy in 2022.

ETF industry experts said the launch reflects a broader institutional shift. “It’s exciting to see T. Rowe expand beyond equities and bonds,” said Todd Rosenbluth of VettaFi.

However, the timing remains uncertain. The SEC faces a government shutdown that has slowed approvals, despite new listing standards paving the way for multi-coin ETFs.

If approved, the T. Rowe Price crypto ETF could signal a new era of mainstream digital asset investing from one of America’s most established financial firms.

FalconX Acquires 21shares to Strengthen Crypto ETF Business Amid Expanding Market

FalconX, a leading digital assets trading firm, announced on Wednesday that it will acquire crypto investment manager 21shares for an undisclosed amount, marking a major expansion into the exchange-traded funds (ETF) market as cryptocurrency investment vehicles gain momentum globally.

The acquisition comes just weeks after the U.S. Securities and Exchange Commission (SEC) cleared the last hurdles for a wave of new spot cryptocurrency ETFs, extending beyond bitcoin and ether to assets like solana and dogecoin.

Founded in 2018 by Hany Rashwan and Ophelia Snyder, 21shares manages over $11 billion in assets across multiple crypto investment products. The company is known for pioneering exchange-traded products that give traditional investors regulated access to digital assets.

FalconX, which reached an $8 billion valuation in a 2022 funding round, has facilitated more than $2 trillion in trading volume and serves over 2,000 institutional clients worldwide. The firm said it will use 21shares’ ETF experience and brokerage infrastructure to accelerate the development of regulated crypto investment products.

“With the SEC streamlining listing pathways, this sets them up to be both the pit crew and the driver as the market moves beyond only bitcoin and ether wrappers,” said Michael Ashley Schulman, chief investment officer at Running Point Capital Advisors.

Analysts say the deal positions FalconX at the forefront of the next wave of crypto ETFs, which are expected to diversify into multiple tokens as the market matures. However, potential challenges loom, including a possible U.S. government shutdown that could slow ETF approvals, and volatility following renewed U.S.-China trade tensions that recently triggered the crypto sector’s largest selloff ever.

By combining FalconX’s institutional trading reach with 21shares’ ETF management expertise, the merger could create one of the strongest players in the crypto-finance ecosystem, bridging the gap between traditional finance and digital asset innovation.

Crypto ETFs to Surge in U.S. as SEC Eases Approval Rules

Asset managers are rushing to launch cryptocurrency exchange-traded funds (ETFs) in the United States after regulators streamlined the approval process, potentially ushering in a wave of new products tied to digital assets.

The U.S. Securities and Exchange Commission (SEC) announced updated standards for ETFs last week, a move expected to encourage demand for funds linked not just to bitcoin and ethereum but also to cryptocurrencies such as solana, XRP, and even dogecoin.

Bitcoin and ethereum ETFs were launched in 2024 under stricter rules, but the new standards lower barriers for issuers. Currently, 21 ETFs in the U.S. hold bitcoin, ethereum, or both, with dozens of new filings pending for funds tied to other coins. Analysts expect the first products under the new rules—likely ETFs tied to solana and XRP—to launch in early October.

“We’ve got about a dozen filings with the SEC now, and more coming,” said Steven McClurg, founder of Canary Capital Group. “We’re all getting ready for a wave of launches.”

The SEC’s changes eliminate the need for case-by-case reviews of each ETF application. Instead, any fund meeting preset standards can move forward automatically. Approval timelines are expected to shrink to 75 days or less, compared with up to 270 days previously.

Industry insiders say the fourth quarter of 2025 could be a breakout period for crypto ETF issuers. Grayscale Investments has already converted its private fund into a public ETF, the Grayscale CoinDesk Crypto 5, holding bitcoin, ethereum, XRP, solana, and cardano.

To qualify for approval, ETFs must meet at least one of three main criteria: the underlying cryptocurrency must either trade on a regulated market, have U.S. Commodity Futures Trading Commission-regulated futures contracts with at least six months of trading history, or already be tied to another ETF with at least 40% direct exposure to the coin.

However, questions remain about investor appetite for funds tied to lesser-known tokens. “There will be a flood of tokens that many folks have never heard of, and instead of years as with bitcoin, there will be weeks or months to provide that education,” said Kyle DaCruz of asset manager VanEck.