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Google Resolves Global Service Outage Affecting Multiple Platforms

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Alphabet’s Google announced on Thursday that it had resolved a brief global outage that disrupted several of its core services, including Google Chat, Google Meet, Gmail, Google Calendar, Google Drive, Google Cloud Search, Google Tasks, and Google Voice.

The disruption also impacted third-party platforms reliant on Google Cloud infrastructure, such as music streaming service Spotify and messaging app Discord, as well as Snapchat. The outage began around 1:50 p.m. ET and caused widespread service interruptions across multiple regions.

At the peak of the outage, tracking website Downdetector.com recorded approximately 46,000 outage reports for Spotify and nearly 11,000 reports for Discord in the U.S. alone. Google Cloud’s engineering teams worked swiftly to mitigate the issue, and by 6:18 p.m. ET, outage reports had significantly decreased to just over 1,000 for Spotify and around 200 for Discord.

Google stated it will publish a detailed analysis after completing an internal investigation into the incident.

Spotify Debuts Ad Exchange, Unlocking Reach to Logged-in Users

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Spotify has officially launched its Spotify Ad Exchange (SAX) platform and new advertiser-focused AI tools in India, marking a major expansion just a week after their global debut. SAX is designed as a programmatic ad platform, streamlining the process of buying and placing ads across Spotify’s ecosystem. According to the company, this rollout will offer Indian advertisers full addressability and performance measurement for the first time on the platform. However, while SAX and related tools are now available, the Generative AI Ads feature — which can create audio ads — is not yet accessible to users in India.

The newly launched SAX platform enables advertisers to reach Spotify’s logged-in users through a real-time auction system. First introduced in the US and Canada, the platform has now been extended to new regions including India. Using a real-time bidding (RTB) model, advertisers compete for ad space through demand-side platforms (DSPs), with the highest bidder’s ad appearing on the page almost instantly. Spotify claims this process will not only offer brands more dynamic advertising opportunities but also enhance transparency and targeting capabilities.

In India, Spotify’s programmatic ads are integrated with major DSPs such as Google Display & Video 360, Magnite, and The Trade Desk. Through these integrations, advertisers gain access to Spotify’s range of ad formats, including audio, video, and display ads. The company also revealed plans to expand its inventory further by soon introducing programmatic podcast advertising, giving brands even more ways to connect with Spotify’s extensive user base.

With the SAX launch, Spotify aims to offer advertisers deeper audience insights and real-time measurement across various media ecosystems. This move is expected to bolster Spotify’s advertising business in India, a rapidly growing market for digital media consumption. By providing robust tools for precision targeting and results tracking, Spotify is positioning itself as a major player in the evolving Indian digital ad landscape.

Spotify Pays Record $10 Billion in Royalties in 2024

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Spotify announced on Wednesday that it paid a record $10 billion in royalties to the music industry in 2024, marking the largest annual payout in its history. The Swedish streaming giant reported that nearly 1,500 artists earned over $1 million each in royalties last year, underscoring the platform’s significant financial contribution to the music world.

Spotify also highlighted that its annual payouts have increased substantially over the years, rising by 10 times from $1 billion in 2014. Despite this impressive growth, the company faced a legal challenge last year when it was sued in the U.S. for allegedly underpaying songwriting royalties for millions of songs. However, a federal judge in New York ruled to dismiss the lawsuit earlier this year, clearing the company of the claims.