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Uber and iFood Forge Strategic Partnership in Brazil Amid Market Shakeup

Uber Technologies and iFood, Brazil’s leading food delivery platform, announced a strategic partnership on Wednesday aimed at unifying ride-hailing and delivery services in Latin America’s largest market. The collaboration will allow users of each app to access services from the other, marking a new era of convenience for Brazilian consumers.

Starting in the second half of 2024, the integration will enable:

  • iFood users to book Uber rides directly within the iFood app.

  • Uber users to order food, groceries, pharmacy items, and convenience goods through iFood’s delivery infrastructure from the Uber app.

Why It Matters

The move signals a cooperative shift between two former rivals, three years after Uber Eats exited Brazil in 2021 due to iFood’s overwhelming market dominance.

Only around half of iFood and Uber customers in Brazil use both platforms. This partnership represents a big milestone,” said Uber CEO Dara Khosrowshahi.

It’s a major step forward… innovating together to offer a new way to access everyday services,” added iFood CEO Diego Barreto.

By the Numbers

  • Uber in Brazil:

    • 30 million active users

    • 1.4 million drivers and couriers

    • 11 billion completed trips in Brazil (out of 61 billion globally)

  • iFood:

    • 55 million active users

    • 360,000 couriers

    • 120+ million orders per month in over 1,500 cities

Competitive Backdrop

The announcement comes just days after China’s Meituan, the world’s largest food delivery company, revealed plans to invest R$5 billion (~$890 million) to enter Brazil under its Keeta brand, signaling rising competition in one of the world’s fastest-growing delivery markets.

The Uber–iFood partnership could serve as a defensive strategy to solidify user engagement and stave off new entrants like Meituan by offering a broader range of services within a single app ecosystem.

As Brazil continues to digitize its urban mobility and food delivery sectors, this partnership sets the stage for cross-platform super-app functionality, streamlining daily life services for millions of users.

Shell and Equinor to Create Britain’s Largest Independent Oil and Gas Company in Joint Venture

Oil giants Shell and Equinor have unveiled plans to merge their U.K. offshore oil and gas operations into a new joint venture, marking the creation of the largest independent oil and gas company in the U.K.

Details of the Joint Venture

The companies aim to establish the venture in Aberdeen, Scotland, by the end of 2025, pending regulatory approvals. This move is designed to maintain fossil fuel production and ensure the stability of the U.K.’s energy supply. Once completed, the venture will become the largest independent producer in the U.K. North Sea, according to Shell.

The combined entity is expected to produce over 140,000 barrels of oil equivalent per day by 2025. While Shell’s stock saw a slight dip of 0.8%, Equinor’s share price rose by 0.3% following the announcement.

Strategic Rationale

Shell’s Zoë Yujnovich emphasized that domestically produced oil and gas will continue to play a vital role in the U.K.’s energy future. She added that the joint venture will contribute significantly to the country’s energy transition, supplying heat for homes, power for industries, and fuels for everyday use.

The new venture will bring together Equinor’s assets in Mariner, Rosebank, and Buzzard, alongside Shell’s holdings in Shearwater, Penguins, Gannet, Nelson, Pierce, Jackdaw, Victory, Clair, and Schiehallion. Equinor currently employs 300 staff in the U.K., while Shell has around 1,000 employees across its oil and gas operations in the country.

Philippe Mathieu, Equinor’s executive vice president for exploration and production, stated that the deal strengthens the company’s cash flow and enhances both companies’ abilities to secure the U.K.’s energy supply.

Economic and Strategic Considerations

Analysts, including Biraj Borkhataria of RBC Capital Markets, highlighted the potential for significant “tax synergies” between the two companies, especially in light of recent changes to the U.K. government’s fiscal policy on oil and gas.

In the context of higher windfall taxes, which could curtail investment in North Sea development, combining resources makes strategic sense, allowing Shell and Equinor to pool their expertise and assets while reducing their capital focus in the region. This mirrors moves by other companies like Eni, which have adjusted their strategies in response to the challenging U.K. market.