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Apple Explores Potential Acquisition of AI Startup Perplexity, Bloomberg Reports

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Apple (AAPL.O) executives have held early internal discussions about possibly bidding for artificial intelligence startup Perplexity, according to a Bloomberg News report on Friday citing sources familiar with the matter. However, the talks are in preliminary stages and may not result in an offer, with no direct communication reported between Apple and Perplexity management.

Perplexity stated it has no knowledge of any current or future merger and acquisition discussions involving the company. Apple did not immediately respond to requests for comment.

This potential move aligns with a broader trend of major tech companies ramping up investments in AI technologies to strengthen their competitive edge amid growing demand for AI-powered services. Bloomberg also reported that Meta Platforms (META.O) had attempted to acquire Perplexity earlier this year. Meta recently announced a $14.8 billion investment in Scale AI and appointed its CEO, Alexandr Wang, to lead a new superintelligence division.

Apple’s head of mergers and acquisitions, Adrian Perica, has reportedly discussed the possibility with services chief Eddy Cue and top AI leaders. The company aims to integrate AI-driven search functionalities, like those from Perplexity AI, into its Safari browser, which could reduce its reliance on Alphabet’s (GOOGL.O) Google — a longtime default search partner.

This shift comes amid ongoing U.S. Department of Justice efforts to limit Google’s dominance in online search, including proposals to ban payments that secure default search engine status. While traditional search engines like Google remain dominant globally, AI-powered search tools such as Perplexity and ChatGPT are gaining traction, particularly among younger users.

Perplexity recently completed a funding round valuing the startup at $14 billion, making any acquisition deal at that scale potentially Apple’s largest to date. The Nvidia-backed company offers AI search services that provide users with summarized information, similar to OpenAI’s ChatGPT and Google’s Gemini.

Meta to Acquire 49% Stake in Scale AI for Nearly $15 Billion, Reports Say

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Meta Platforms is reportedly set to purchase a 49% stake in AI data-labeling startup Scale AI for approximately $14.8 billion, according to The Information. The deal, which remains unfinalized, highlights Meta’s intensified efforts to strengthen its artificial intelligence capabilities amid mounting competition in the AI race.

Founded in 2016, Scale AI specializes in providing large volumes of labeled and curated training data essential for developing advanced AI tools, including those powering models like OpenAI’s ChatGPT. Scale AI’s investors, including Accel, Index Ventures, Founders Fund, and Greenoaks, are expected to benefit significantly from the deal.

Under the agreement, Scale AI CEO Alexandr Wang is expected to join Meta in a leadership role, heading a new “superintelligence” lab within the company. This move aligns with Meta CEO Mark Zuckerberg’s push to recruit top AI talent and accelerate innovation, especially after Meta’s recent Llama 4 models underperformed relative to expectations.

Meta’s ambitious plans include the forthcoming release of its major AI model, dubbed “Behemoth,” which has faced delays due to performance concerns, as reported by the Wall Street Journal. The company is also navigating ongoing antitrust scrutiny related to past acquisitions like Instagram and WhatsApp.

Industry analysts note that the deal’s structure may be designed to minimize regulatory hurdles, addressing heightened scrutiny of large tech mergers. Scale AI, valued at $13.8 billion in a recent funding round, reported $870 million in revenue in 2024 and forecasts over $2 billion in 2025. The company ended last year with more than $900 million in cash reserves.

Nvidia’s Engagement with Activist Hedge Fund Starboard: A Pivotal Moment in the Tech Giant’s Growth

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In 2013, Nvidia faced growing pressure from its shareholders. Despite holding a strong cash reserve of $3 billion, the company’s stock had remained stagnant for years, with modest sales growth and declining earnings. The company’s market value was $8 billion, but its growth rate was slow, which led to a relatively low price-to-earnings (P/E) ratio of 14 times earnings. The company’s core assets were undervalued, according to activist hedge fund Starboard Value, which had accumulated a $62 million stake in Nvidia by June of that year.

Starboard, founded by Jeff Smith, expressed dissatisfaction with Nvidia’s performance and raised concerns over its underwhelming growth. Nvidia’s leadership, however, was wary of Starboard’s influence, fearing it might push for drastic changes, including a potential restructuring. Despite initial concerns, the relationship never escalated into a full-blown confrontation, with Nvidia’s board avoiding a “DEFCON 1” crisis. Instead, Starboard advocated for aggressive stock buybacks and a strategic de-emphasis on non-core projects like phone processors. By November 2013, Nvidia agreed to buy back $2 billion in stock, a move that triggered a 20% surge in its stock price. Starboard sold its shares by the following March, marking the end of its involvement.

The Mellanox Acquisition: A Strategic Move Prompted by Activists

Though Starboard’s direct influence on Nvidia was short-lived, it played a crucial role in a later, transformative acquisition. In 2017, Starboard invested in Mellanox Technologies, a company that specialized in high-speed networking for data centers. After Mellanox struggled to achieve strong financial returns, Starboard pressured its leadership for better performance, eventually paving the way for a potential sale.

In 2018, Mellanox received a nonbinding offer for $102 per share, prompting a bidding war between Nvidia, Intel, and Xilinx. Nvidia emerged victorious with a $6.9 billion cash offer, finalizing the deal in March 2019. Jensen Huang, Nvidia’s CEO, saw the acquisition as pivotal for Nvidia’s push into high-performance computing and AI, areas where Mellanox’s networking technology, particularly its InfiniBand products, would be indispensable for large-scale data centers.

A Game-Changing Acquisition for Nvidia

The Mellanox acquisition paid off beyond expectations. By May 2024, Nvidia’s former Mellanox division reported $3.2 billion in quarterly revenue, a sevenfold increase from the final quarter of Mellanox as an independent company. Within four years, the Mellanox business had grown into a $12 billion annual revenue stream.

Nvidia’s strategic understanding of the growing demand for high-performance computing, fueled by AI and data analytics, was key to its success. The integration of Mellanox’s advanced networking technology has become essential in scaling AI applications, where minimal latency and efficient data transfer are crucial.

A Strategic Masterstroke

Looking back, Nvidia executives and industry experts view the acquisition as a defining move in the company’s rise to dominance in the AI sector. Jay Puri, Nvidia’s head of global field operations, described it as one of the company’s best-ever acquisitions, thanks to its pivotal role in enhancing Nvidia’s position in the data-center market.

Despite not initially recognizing the potential of Mellanox, Nvidia’s ability to act decisively when the opportunity arose demonstrates its knack for capitalizing on industry trends and executing on large-scale acquisitions. For Jeff Smith of Starboard, the Mellanox acquisition stands as a reminder of the lasting impact activist investors can have on companies, even after their direct involvement ends. As Smith reflected, “We never should have exited the position.”