Meta Platforms has unveiled new PG-13-style content filters on Instagram, limiting what users under 18 can see as part of a broader effort to strengthen teen safety online. The update, modeled after the Motion Picture Association’s movie ratings, will automatically restrict access to posts featuring strong language, risky stunts, drug references, or other mature content, Meta said on Tuesday.
The new rules also extend to Meta’s generative AI tools, which will now be subject to similar content guidelines. Teen accounts will be automatically placed under PG-13 settings, though parents can apply stricter limits and adjust screen-time controls using a “limited content” mode.
The move comes amid growing criticism and legal scrutiny over Meta’s handling of youth safety. The company faces hundreds of lawsuits from parents and school districts accusing it of enabling addictive behavior and exposing minors to harmful material.
A Reuters investigation earlier revealed that some of Meta’s existing safety measures were ineffective or inconsistent, while advocacy groups accused Instagram of failing to protect teens from psychological harm.
“We hope this update reassures parents,” Meta said in a blog post. “We know teens may try to avoid these restrictions, which is why we’ll use age prediction technology to ensure appropriate protections even when users misreport their age.”
The new safeguards will roll out in the U.S., UK, Australia, and Canada by year-end and will later expand globally. Meta said similar protections will soon be added to Facebook as regulators tighten oversight of social media and AI systems interacting with minors.
