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Gamers Line Up for Nintendo Switch 2 Amid High Demand on Launch Day

Enthusiastic gamers queued up on Thursday for the launch of Nintendo’s Switch 2, showcasing strong demand for the next-generation gaming console. The new device, priced at $499.99, features a larger screen and improved graphics while debuting with titles like Mario Kart World.

In Tokyo’s Ikebukuro district, winners of a sales lottery by electronics retailer Bic Camera gathered early to collect their Switch 2 units. Yumi Ohi, a 30-year-old delivery contractor who traveled from nearby Saitama prefecture after missing previous lotteries, expressed her excitement: “I feel like I’m going to cry.”

Since its original launch in 2017, the Nintendo Switch has sold 152 million units and become a cultural phenomenon with hits such as The Legend of Zelda and Animal Crossing: New Horizons. Analyst Piers Harding-Rolls of Ampere Analysis expects the large Switch user base to help drive strong initial adoption for the new model. He added that Nintendo appears better prepared to meet demand this time around.

The launch is also a test for Nintendo’s supply chain amid ongoing U.S.-China trade tensions. Nintendo forecast sales of 15 million Switch 2 units this financial year, alongside 4.5 million of the original Switch.

President Shuntaro Furukawa said the company will boost production and focus on sales promotion to surpass these targets. The Switch 2 sales lottery on Nintendo’s Japanese store drew 2.2 million applicants, while pre-orders at Target in the U.S. sold out in under two hours.

Serkan Toto, founder of Kantan Games, warned buyers they might face weeks or months before the console becomes widely available in stores. Investor enthusiasm is high, with Nintendo shares up 28% year-to-date despite a recent 2% dip.

However, some analysts caution that casual gamers might wait to see how the Switch 2’s game library expands beyond launch titles. Ampere forecasts sales exceeding 100 million units by 2030.

The launch also sparked debate over game pricing, with Mario Kart World priced at $79.99 in the U.S. Longtime gamer Akitomo Takahashi, 40s, considered this reasonable given historical game prices and looks forward to playing Elden Ring on the new console.

Tokyo Tech IPO Soars While Seoul’s Largest Deal Struggles in Volatile Markets

Shares of a small Japanese tech firm saw an impressive rise on its first day of trading, while the largest South Korean initial public offering (IPO) in three years faltered amid ongoing volatility in Asian equity markets.

In Tokyo, the debut of Next Generation Technology, the first IPO of 2025 in the city, witnessed a strong performance. Its shares surged by 58% at one point, closing with a solid gain after the company raised 1.3 billion yen ($8.49 million) in its IPO. The Nikkei 225 index also showed a slight increase of 0.1% on Wednesday, contributing to a positive backdrop for the Japanese market.

Meanwhile, in Seoul, the IPO of LG CNS, South Korea’s largest in three years, faltered. The IT, cloud, and AI services provider saw its shares open lower and continue to trade negatively throughout the day, ending down nearly 10% at 55,800 won. This drop followed the trend of weak debuts seen in the Seoul market recently. LG CNS’s shares had been priced at 61,900 won for the offering. Despite high demand during the book-building phase—where the retail portion was oversubscribed 123 times—the stock’s underperformance raised concerns about the health of South Korea’s IPO market.

The volatility in Asian equity markets was further compounded by geopolitical tensions, including concerns about a potential trade war between the U.S. and China, which has contributed to market uncertainty. While the MSCI Asia-Pacific index saw a modest 0.44% rise, China’s main equities indices remained in the red.

Despite LG CNS’s weak debut, analysts remain hopeful that the region’s IPO market will improve in 2025, especially as global interest rates decline and more Chinese IPOs gain regulatory approval. However, the underwhelming performance of LG CNS could dampen investor confidence and discourage future market entrants.