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Trump Media unveils plan to distribute new cryptocurrency to shareholders

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Trump Media and Technology Group said on Wednesday it will distribute a new digital token to its shareholders, expanding its push into digital assets as the policy environment for cryptocurrencies grows more supportive in Washington.

Shares of the company, which is linked to U.S. President Donald Trump and operates the social media platform Truth Social, were up about 5% in early trading following the announcement.

Under the plan, shareholders will receive one digital token for each share they hold, the company said. Additional details about the launch are expected in 2026. Trump Media said the token is expected to operate on the Cronos blockchain.

Cryptocurrencies have become an increasingly visible part of the Trump family’s business activities, drawing criticism from opponents who cite potential conflicts of interest. Trump has pledged to make the United States the “crypto capital of the planet,” while his return to the White House in January has coincided with a more favorable climate for the sector. Legislation covering parts of the crypto industry was passed over the summer, and several enforcement actions were dropped.

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During the campaign, Trump courted industry support by branding himself a “crypto president.” His family’s ventures, including World Liberty Financial, have also helped push digital assets further into the mainstream. Just days before his inauguration, Trump launched a meme coin known as $TRUMP, which briefly surged to a market value of more than $14.5 billion before sharply declining.

The White House has dismissed allegations of conflicts of interest, saying Trump’s extensive real estate, media and other business holdings are placed in a trust managed by his children.

The token announcement comes during a broader downturn in the crypto market. Bitcoin is down about 6% so far this year and is on track for its first annual decline since 2022, reflecting a wider retreat from riskier assets as investors reduce exposure to volatility.

Rumble to Acquire Germany’s Northern Data in $767 Million AI Cloud Deal

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Rumble, the U.S.-based video platform that also hosts Donald Trump’s Truth Social, announced on Monday that it will acquire German AI cloud company Northern Data in an all-stock deal worth about $767 million, sending Rumble’s shares up more than 25% in premarket trading.

Under the terms of the agreement, Northern Data shareholders will receive 2.0281 newly issued Rumble Class A shares for each share held, representing a 12.99% discount to Northern Data’s last closing price. The acquisition gives Rumble access to Northern Data’s AI computing arm, Taiga, and its large-scale data center unit, Ardent.

The deal also includes a $150 million GPU-leasing agreement with Tether, the cryptocurrency firm that owns roughly 48% of Rumble, as well as $200 million in tax liability support from Rumble. Upon completion, Rumble will gain control of 22,400 Nvidia GPUs, significantly boosting its AI computing capacity.

Tether, which invested $775 million in Rumble in December 2024, has agreed to become an anchor customer of the combined group, supporting long-term AI infrastructure demand.

Following the merger, Northern Data shareholders will hold 30.4% of the new company, which will operate under Rumble’s name. The deal is expected to close in the second quarter of 2026, after which Northern Data will delist from the stock market.

Northern Data had withdrawn its 2025 forecast in October amid volatility in the GPU market, but the merger positions both companies to capitalize on rising global demand for AI data centers.

Rumble Eyes $1.2 Billion Deal for Germany’s Northern Data

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Video-sharing platform Rumble (RUM.O), which hosts former U.S. President Donald Trump’s Truth Social, is exploring a $1.17 billion acquisition of German tech firm Northern Data (NB2.DE) to expand its global AI cloud infrastructure.

The potential deal would give Rumble control of Northern Data’s Taiga cloud business, which owns a vast inventory of high-performance Nvidia GPUs (20,480 H100s and over 2,000 H200s), as well as its Ardent data center operations. Rumble plans to integrate these into its existing services.

As part of the transaction, Tether, the world’s largest stablecoin issuer, would become a key customer with a multi-year GPU purchase commitment. Tether, which already owns 48% of Rumble and 54% of Northern Data, invested $775 million in Rumble in December 2023. Under the proposed structure, Tether would emerge as the largest single holder of Rumble’s Class A common stock, while CEO Chris Pavlovski would retain majority voting control.

Rumble is considering offering 2.319 shares for each Northern Data share, valuing the German company at around $18.3 per share—a 32% discount to its recent Frankfurt closing price. If accepted, Northern Data shareholders would hold about 33.3% of Rumble.

Northern Data’s board confirmed it is reviewing the proposal and remains open to discussions, though both companies stressed that talks may not result in a formal offer. Meanwhile, Northern Data would sell its crypto mining unit, Peak Mining, and use proceeds to repay part of a €575 million loan from Tether.

Rumble, which went public in 2021 through a SPAC deal, counts Peter Thiel and Narya Capital (co-founded by U.S. Vice President JD Vance) among its early investors.

If completed, the acquisition would significantly boost Rumble’s AI cloud capabilities and deepen ties between Rumble, Northern Data, and Tether in the fast-growing GPU-driven infrastructure market.