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South Korea’s President Lee Vows Regulatory Easing and Tariff Talks to Support Trade

South Korean President Lee Jae-myung pledged on Friday that his administration would ease regulations and accelerate working-level tariff negotiations with Washington, as part of a broader effort to support South Korean businesses facing international trade challenges.

Speaking at a meeting with leaders of the country’s top conglomerates, President Lee emphasized that his government would work to minimize the difficulties companies encounter in global competition and help them expand their economic footprint. The gathering included prominent figures such as Samsung Electronics Chairman Jay Y. Lee and Hyundai Motor Group Executive Chair Euisun Chung.

“Our companies are struggling with international competition,” Lee told the business leaders, adding that his administration would adopt a “pragmatic, flexible” trade policy focused on national interests. His spokesperson, Kang Yu-jung, confirmed that Lee intends to expedite discussions on tariffs with Washington.

Since his election on June 3, Lee — a liberal who campaigned on a business-friendly platform — has prioritized economic issues, especially in light of South Korea’s export-driven economy. Key sectors such as semiconductors, automobiles, and shipbuilding are heavily reliant on global trade, making ongoing negotiations with the United States especially critical.

During the meeting, Lee invited executives to provide input on trade challenges. SK Group Chairman Chey Tae-won, who also heads the Korea Chamber of Commerce, voiced concerns about the uncertainty surrounding U.S. tariffs, which complicates corporate decision-making. Samsung’s Lee expressed hope that close cooperation between the government and private sector would help South Korea navigate what he described as a “multi-dimensional crisis.”

The U.S.-South Korea alliance also remains a focal point. On the same day, Seoul’s deputy minister for economic affairs Kim Hee-sang met with Sean O’Neill, a senior U.S. State Department official, to reaffirm bilateral cooperation. O’Neill emphasized opportunities to deepen collaboration in shipbuilding, economic security, and mutual investment.

The tariff negotiations come after President Lee and U.S. President Donald Trump agreed last week to work toward a swift deal during their first phone call since Lee assumed office.

Meanwhile, South Korea’s industry ministry announced plans to evaluate the impact of U.S. tariffs on domestic manufacturers, particularly in the home appliance sector, and to prepare targeted support measures.