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AI Automation Startup UnifyApps Raises $50 Million, Names Sprinklr Founder as Co-CEO

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UnifyApps, an AI automation startup that integrates enterprise systems to streamline routine business processes, has raised $50 million in a Series B funding round led by WestBridge Capital and appointed Sprinklr founder Ragy Thomas as its new chairman and co-CEO.

The fresh funding values the company at around $250 million, according to a source familiar with the matter. Investors including ICONIQ Capital also joined the round, bringing UnifyApps’ total funding to about $81 million since its launch in 2023.

Positioning itself as an “enterprise operating system for AI,” UnifyApps connects corporate software platforms such as Salesforce and Workday to large language models, helping businesses automate repetitive tasks like HR workflows, claims processing, and supply chain management.

Clients include Lowe’s, HDFC Bank, and Deutsche Telekom, which use UnifyApps’ technology to boost efficiency across departments. The company reported a sevenfold increase in annual revenue, though it did not disclose figures.

Thomas, who built Sprinklr into a billion-dollar customer experience firm, said UnifyApps’ edge lies in being purpose-built for AI—unlike older automation players such as UiPath and Automation Anywhere, which are retrofitting legacy platforms to include AI features. “We’re not layering AI on top of old systems—we’re rethinking the operating model around it,” he told Reuters.

Co-founder Pavitar Singh will continue to serve as co-CEO. The company plans to use the new funds to expand its 400-person workforce by over 100 employees, enhance its AI platform, and strengthen its presence in Europe.

The surge of investment reflects growing demand for enterprise AI integration tools, even as research from MIT shows that 95% of corporate AI projects have yet to deliver meaningful returns—underscoring the difficulty of translating hype into productivity.

Cascadia Capital Expands Into Tech M&A With New Silicon Valley Office

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Cascadia Capital, a U.S.-based boutique investment bank, is making a strategic push into technology mergers and acquisitions (M&A) with the opening of a new Silicon Valley office and the appointment of veteran banker Jonathan Cantwell to lead its new technology group, company executives told Reuters.

NEW LEADERSHIP AND STRATEGIC FOCUS

Cantwell, previously partner and head of software investment banking at GP Bullhound, will oversee the firm’s technology advisory practice, focusing on enterprise Software-as-a-Service (SaaS) and artificial intelligence (AI) companies.

He will lead recruitment for the new office and aims to build a 20-member team specializing in advising growth-stage technology firms with enterprise values of up to $2 billion.
Cascadia plans to leverage Cantwell’s strong M&A track record, which includes PeakAI’s sale to UiPath (PATH.N) and Compendium’s sale to Oracle (ORCL.N).

“We’re at this inflection point where many high-growth software and AI companies will need experienced advisors,” Cantwell said. “It’s the right moment to build a new practice focused on enterprise automation, data analytics, and digital applications.”

INVESTMENT BACKING AND GROWTH PLANS

Cascadia’s expansion is supported by Atlas Merchant Group, led by former Barclays CEO Bob Diamond, which made an eight-figure investment in Cascadia in 2022 to fuel its growth.
Diamond highlighted that the move aligns with the convergence between digital assets, traditional finance, and the increasing dominance of AI-driven innovation in financial markets.

“You have the importance of software, the importance of AI, and the merging of traditional finance with digital technologies,” Diamond said. “It couldn’t be a better time to enter the tech M&A space.”

EXPANDING BEYOND CORE SECTORS

Cascadia Capital, led by CEO Michael Butler, a former Morgan Stanley executive, already operates successful M&A practices in consumer goods, food and agribusiness, industrials, and business services.
With its new Silicon Valley hub, the firm aims to position itself as a go-to advisor for mid-market software and AI companies, helping them navigate consolidation, fundraising, and acquisition opportunities amid a surge in sectoral deal activity.

As global demand for AI-driven enterprise software and automation technologies accelerates, Cascadia’s new practice underscores a broader trend of boutique advisory firms pivoting toward high-value, data-centric industries.