Comcast loses more broadband customers as competition intensifies
U.S. cable and media group Comcast reported a steeper-than-expected decline in broadband subscribers in the fourth quarter, highlighting mounting pressure on its core connectivity business. The company said it lost 181,000 broadband customers, exceeding market expectations, as rivals attracted users with aggressive pricing and alternative internet options.
Competition in the U.S. broadband market has intensified with the expansion of high-speed fiber networks and the growing availability of lower-cost fixed-wireless access services. These offerings have challenged long-established cable providers, forcing Comcast to adjust its strategy. The company said it will hold prices steady this year while revamping service bundles and offering free mobile lines to retain customers.
Despite these efforts, analysts do not expect meaningful broadband customer growth until 2027. Comcast said it aims to convert a significant portion of free mobile-line users into paying customers later this year.
Overall revenue for the quarter reached $32.31 billion, broadly in line with expectations. Results were supported by strong performance at the company’s theme parks division, which posted its best quarter on record, driven by Epic Universe in Orlando. The Peacock streaming service also added subscribers, though higher sports-related costs widened losses.



