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Tesla Collaborates with Baidu to Improve Assisted Driving in China

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Tesla is working with Baidu, a Chinese tech giant, to enhance the performance of its advanced driving assistance system (ADAS) in China, according to two sources familiar with the matter. This collaboration follows criticism from customers over a recent update to Tesla’s Full Self-Driving (FSD) Version 13 software, which failed to meet expectations.

Baidu has sent a team of engineers from its mapping division to Tesla’s Beijing office to improve the integration of Baidu’s navigation maps with Tesla’s FSD V13. The goal is to refine the system’s understanding of Chinese roads, including lane markings and traffic light signals, making it more accurate and up-to-date. The exact number of engineers or the financial terms of the collaboration were not disclosed.

This partnership comes as Tesla faces challenges with data and regulatory restrictions imposed by both Beijing and Washington, hindering its ability to bring its full Autopilot and FSD systems to its second-largest market. Unlike in the U.S., where Tesla trains its AI with data from its own fleet, it cannot do so in China due to local data laws. This has led to increasing pressure from competitors like BYD and Xpeng, which offer similar technology without charging extra fees.

The updated software, released in February, aimed to add urban navigation features but faced backlash for not delivering the promised full FSD functionality in China. Tesla’s FSD V13 had not been sufficiently trained to navigate Chinese streets, causing drivers to encounter frequent traffic violations such as incorrect lane changes and running red lights.

The partnership with Baidu, a dominant map provider in China, aims to resolve these issues by improving the mapping capabilities and providing more accurate navigation data. Tesla has been relying on Baidu for mapping services since 2020.

This collaboration comes as Tesla’s market share in China declined for the first time last year, dropping from 11.7% to 10.4% in 2024, according to recent data. Meanwhile, local competitors have been pushing sales more aggressively. In the U.S. and Europe, Tesla has faced a slowdown in demand, putting further pressure on its performance in China.

Despite the regulatory challenges and competition, Tesla remains focused on rolling out full FSD technology in China this year. However, it remains unclear how soon the collaboration with Baidu will lead to a resolution of the system’s issues.

GM Shifts Focus to Super Cruise After Robotaxi Setback

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General Motors (GM) is shifting its technology strategy toward its Super Cruise driver assistance system after discontinuing its costly robotaxi venture, Cruise. The company expects Super Cruise, a partially automated driving system similar to Tesla’s Autopilot, to generate approximately $2 billion in annual revenue within five years.

Super Cruise, available on select Cadillac and large SUV models, enhances driver convenience while ensuring attentiveness through a robust sensing system. Unlike Tesla’s Autopilot, Super Cruise actively monitors driver engagement, offering a more structured approach to hands-free driving. Customers can access the technology as a standard or optional feature, with optional pricing between $2,200 and $2,500. After a free three-year trial, users can continue with a subscription at $25 per month or $250 annually.

Despite GM’s push into software-driven vehicle technologies, its stock remains undervalued compared to Tesla. Tesla’s valuation is around 120 times expected earnings, reflecting its tech-driven appeal, while GM trades at just five times earnings. Investors also remain cautious about potential tariffs under the Trump administration, which contributed to an 8.9% drop in GM shares following its earnings report.

However, GM CEO Mary Barra remains optimistic about Super Cruise’s growth. The automaker expects to double its fleet of 360,000 Super Cruise-enabled vehicles in 2025. Currently, about 20% of users subscribe after their trial period ends, and GM aims to increase its subscription revenue as more vehicles reach their renewal window.

While Super Cruise involves hardware costs such as cameras and radar, analysts believe its software component will be highly profitable. Recurring subscription revenue could boost customer retention and brand loyalty, strengthening GM’s long-term position in the driver-assistance market.