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‘GTA VI’ Delay Slows Global Video Game Market Growth, Newzoo Report Shows

The global video game market’s growth is projected to improve slightly in 2025, increasing by 3.4% to reach $188.9 billion, according to a report by research firm Newzoo, exclusively seen by Reuters on Tuesday. This marks a modest rise from last year’s 3.2% growth.

Industry experts had anticipated a stronger surge in 2024 driven by the anticipated launch of Take-Two Interactive’s blockbuster title Grand Theft Auto VI (GTA VI) alongside new gaming consoles. However, the game’s delay to 2026, combined with hardware price hikes caused by tariffs, has created uncertainty in consumer spending patterns.

Michiel Buijsman, Newzoo’s principal analyst, noted that the forecast accounts for factors such as hardware cycles, pricing trends, growth in installed user bases, and the slate of upcoming game releases. Despite the delay, Newzoo projects an average annual growth rate of 3.3% through 2027, down from an earlier forecast of 3.7%.

The market is expected to benefit from GTA VI’s launch in 2026 and other premium games such as Capcom’s Resident Evil Requiem. The PC release of GTA VI is also predicted to sustain growth through 2027.

Price increases for major consoles like Microsoft’s Xbox and Sony’s PlayStation have raised concerns about slowing hardware sales amid global economic uncertainty. Meanwhile, Nintendo’s Switch 2 has become the company’s fastest-selling console to date, bucking this trend.

Buijsman highlighted that Xbox sales continue to lag behind PlayStation’s previous generation, projecting moderate hardware sales ahead. Xbox recently announced its new handheld device, the Xbox Ally, developed with ASUS, which is slated for release during the 2025 holiday season.

EA Shares Climb on Strong Forecast, ‘Battlefield’ Launch Amid GTA VI Delay

Electronic Arts (EA.O) saw its shares rise over 2% on Wednesday, as investors responded positively to the company’s upbeat fiscal 2026 forecast and the upcoming launch of its major title Battlefield”, which could benefit from a market gap left by the delayed release of “GTA VI” by rival Take-Two Interactive.

EA expects fiscal 2026 bookings to range between $7.60 billion and $8 billion, exceeding Wall Street’s consensus of $7.62 billion (LSEG). The results signal renewed momentum for the gaming giant, especially in its flagship sports franchises like “FC” and “Madden NFL.”

The rebound in FC, continued success of American Football and upcoming Battlefield launch all give us confidence in a more sustainable top and bottom line story,” Jefferies analysts noted.

Key Drivers of the Rally:

  • Double-digit monetization growth for “FC” since a January update, easing fears of a slowdown after its rebranding from “FIFA.”

  • Launch of a new Battlefield” title in fiscal 2026, which could capture attention while GTA VI is postponed beyond that period.

  • Analysts view the delay of GTA VI as a window of opportunity” for EA to dominate AAA-title sales next year.

The positive sentiment led at least 10 brokerages to raise their price targets, bringing the median estimate to $158 per share. Despite the rally, EA stock is up just 5.6% year-to-date, trailing Take-Two’s 26% gain.

From a valuation perspective:

  • EA trades at ~19.96x forward earnings

  • Take-Two trades at a significantly higher ~31.47x, underscoring investor appetite for its blockbuster GTA franchise

With U.S. tariffs contributing to macroeconomic pressure on consumer spending, EA’s forecast is being interpreted as a sign that demand for premium gaming experiences remains resilient.