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Zeekr Plans Wider European Expansion, Weighs Hybrid Models to Boost Sales

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Premium Chinese electric vehicle brand Zeekr plans to expand into additional European markets in 2026, including France, the United Kingdom, Italy and Spain, and is considering introducing extended-range plug-in hybrid models in the region, a company executive said on Friday.

Lothar Schupet, Zeekr’s acting head of European operations, told Reuters at the Brussels car show that consumer demand in Europe remains strong for plug-in hybrids. “When we look at the European consumer demand, the plug-in hybrid segment still has a high share,” he said.

Schupet said Zeekr, which is a unit of Geely, is currently assessing market demand for plug-in hybrid electric vehicles (PHEVs) and expects to make a decision within the next few months. Introducing PHEV models would also help the company avoid European Union tariffs on Chinese-made fully electric vehicles.

In December, the EU softened its stance on the effective 2035 ban on fossil-fuel cars, allowing PHEVs — which combine a combustion engine with battery-powered driving — to remain on sale longer than previously anticipated. This policy shift could create additional opportunities for automakers offering hybrid powertrains.

Zeekr currently operates in 12 European markets and entered Germany in December. In some countries, it sells vehicles directly to consumers. Beyond adding new major markets, the company plans to more than triple its European dealer network to around 100 dealerships this year, up from about 30 currently, Schupet said.

Geely took Zeekr private last year, and the brand is widely regarded in China as one of the group’s most valuable assets due to its strong premium EV sales. Zeekr has already launched plug-in hybrid versions of several models in the Chinese market, the world’s largest automotive market.

The brand entered Europe just over two years ago and has so far recorded modest sales. However, Schupet said Zeekr aims to scale up its presence and become “a major player in the premium segment for sustainable mobility” across the continent.

‘China Inside’: Chinese EV Tech Becomes Backbone of Global Auto Design

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In 2021, Audi executives were stunned when they saw the Zeekr 001, a long-range Chinese EV with sleek European styling. The moment marked a turning point: if global carmakers wanted to stay competitive, they would need to adopt Chinese EV technology.

Fast-Track to Market

To speed its lineup, Audi partnered with SAIC to build the Audi E5 Sportback in just 18 months, using Chinese batteries, powertrains, software, and driver-assist systems. The $33,000 EV begins deliveries in China this month.

Audi is not alone:

  • Toyota is co-developing EVs with GAC.

  • Volkswagen is working with Xpeng on China-dedicated models.

  • Renault and Ford are exploring building global models on Chinese EV platforms.

This marks a shift where Western automakers license Chinese EV intellectual property — saving billions of dollars and years of R&D — while Chinese companies earn revenue abroad amid a fierce price war and trade tensions at home.

‘China Inside’ Strategy

The approach echoes Intel’s 1990s “Intel Inside” branding, but for EVs. Chinese firms package EV platforms — batteries, chassis, and software — for ready-to-build models, even for low-volume players.

  • Leapmotor is licensing technology to Stellantis.

  • Renault’s Dacia Spring was built on a Dongfeng platform.

  • CATL has licensed battery tech to Ford and is expanding its Bedrock EV chassis in Europe.

  • Abu Dhabi’s CYVN Holdings used Nio’s chassis and software to build its own EV, even while leveraging the McLaren brand it acquired.

Why Legacy Automakers Need China

Traditional brands often struggle with slow development cycles. Chinese EV makers, inspired by Tesla, built modular platforms that cut costs, speed updates, and lower barriers to entry. “They are quick learners from Tesla,” said former CATL executive Forest Tu.

Analysts argue that leveraging China’s rapid innovation allows Western firms to leapfrog the EV curve. “You get a much more quality-proof product in the market in a shorter timeframe,” said Oliver Wyman’s Marco Santino.

Risks of Dependency

But some warn of over-reliance. Former Aston Martin CEO Andy Palmer cautioned: “In the long-term you’re screwed because you’re just a retailer.” Analysts say global brands must blend Chinese technology with their own to preserve brand differentiation.

The Big Picture

As automakers from Europe to the Middle East adopt “China Inside” EVs, Chinese firms gain global influence. The question is whether this win-win model will remain sustainable — or whether traditional automakers risk trading independence for speed.

Geely Restructures with Zeekr Taking Control of Lynk in Major EV Realignment

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China’s automotive giant Geely is undergoing a significant restructuring as its premium EV brand, Zeekr, is set to take control of Lynk & Co. This strategic move marks the first in a broader overhaul of Geely’s operations, aimed at streamlining costs and enhancing efficiency within the group. Historically known for rapid expansion through acquisitions, Geely now seeks to consolidate its resources, as indicated by Geely Holding Group Chairman Eric Li, who emphasized the need for deeper integration across brands to avoid overlap and redundant spending.

The restructuring will see Zeekr and Lynk form a new energy vehicle manufacturing group, targeting annual sales of over a million units — a significant increase from their combined sales of approximately 339,000 vehicles in 2023. Geely Automobile Holdings CEO Gui Shengyue highlighted the importance of integration to avoid internal competition and wasteful investment across research, development, and sales. Failing to do so, he noted, would weaken Geely’s competitive edge.

As part of the transaction, Zeekr will acquire a 30% stake in Lynk from Volvo Cars and an additional 20% from Geely Holding, giving it a majority stake. A capital injection will boost Zeekr’s stake to 51%, while Geely Auto will retain the remaining shares. This transaction, which values Lynk at roughly 18 billion yuan ($2.5 billion), is expected to be completed by June 2024. Volvo Cars’ shares rose by 3.5% following the announcement, reflecting investor optimism.

The integration strategy positions Zeekr to spearhead innovation in electric and connected vehicle technologies, sharing these advancements with Lynk and Polestar. Lynk’s product team has already begun reporting to Zeekr’s CEO Andy An, signaling a shift toward more shared technology and resources. This collaboration is anticipated to reduce research and development costs by 10% to 20% and material costs by 5% to 8% for both brands.

Additionally, Lynk’s established sales network in lower-tier cities will provide Zeekr with expanded market access, supporting its growth in China’s highly competitive EV market. The two brands already share vehicle architecture in Lynk’s Z10 and Z20 EV models, while Lynk’s gasoline and hybrid models are built on different platforms developed by Geely and Volvo Cars.

Lynk, launched in 2016, sold about 195,600 vehicles in the first nine months of 2023, marking a 40% increase over the previous year. Zeekr, a newer brand launched three years ago, sold nearly 143,000 cars in the same period, achieving an 81% year-on-year sales increase. Since its New York listing in May, Zeekr’s shares have surged nearly 40%, bringing its market value to $7.3 billion.

This strategic reorganization demonstrates Geely’s shift from aggressive expansion to a more cohesive operational model, with Zeekr’s control over Lynk aimed at reducing costs, improving capacity utilization, and driving Geely’s competitiveness in the growing EV sector.