Trump Media Files for Bitcoin and Ethereum ETF Amid Crowded Crypto Market

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Trump Media & Technology Group, the parent company of Truth Social, has filed with the U.S. Securities and Exchange Commission (SEC) to launch a new exchange-traded fund (ETF) that would invest in both bitcoin and ethereum, the two largest cryptocurrencies by market value.

This marks the company’s second crypto ETF filing in under two weeks, following an earlier bid to launch the Truth Social Bitcoin ETF. If approved, the new Truth Social Bitcoin & Ethereum ETF would enter a highly competitive space already led by financial giants like BlackRock, whose iShares Bitcoin ETF manages $72.5 billion in assets.

ETF analysts say new entrants will struggle to compete without a clear edge. “The only way to stand out will be through fees or brand,” said Bryan Armour of Morningstar. Trump Media has not yet disclosed management fees for either ETF, though competitors typically charge around 0.12%.

The proposed bitcoin and ethereum ETF would initially maintain a 3:1 ratio in favor of bitcoin, according to the issuer Yorkville America Digital. This allocation strategy may help attract retail crypto enthusiasts, especially those aligned with the Truth Social platform.

Sui Chung, CEO of CF Benchmarks, said the move may be less about innovation and more about leveraging brand loyalty: “Given Truth Social’s involvement, it may be marketed directly to individual investors—just like how some people buy Apple stock because they love their iPhones.”

If approved, the ETFs could appeal to politically engaged investors and retail traders loyal to former President Donald Trump, further blending political branding with financial products in the digital asset space.

Swedish Military Joins Forces with Telia and Ericsson to Strengthen Defense Tech via 5G

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The Swedish Armed Forces have officially joined Telia and Ericsson’s NorthStar 5G innovation program, aiming to enhance national defense capabilities through cutting-edge telecommunications technology. The collaboration seeks to advance military communications, logistics, and security infrastructure, while improving interoperability within NATO.

Originally launched in 2023, the NorthStar initiative was initially focused on industrial clients, but growing geopolitical tensions have pushed Sweden to accelerate its defense tech modernization. “We need to speed it up due to the geopolitical situation in the last six months,” said Brigadier-General Mattias Hanson, CIO of the Swedish Armed Forces, in an interview with Reuters.

Sweden became NATO’s newest member earlier this year and currently allocates around 2.7% of its GDP to defense—a figure the government aims to raise to 3.5% by 2030. The move follows broader European efforts to bolster self-defense as U.S. support under the Trump administration has become less certain.

Under the expanded partnership, the military will engage with tech startups and civilian companies to find innovative solutions to defense challenges. One early focus is improving communication systems for drones. “We will try to figure out how to be faster in innovation and how to solve a military problem with civilian technology,” Hanson explained.

Although Sweden has its own military communication infrastructure, future systems will integrate various technologies—including radio, satellite, 5G, and fiber optics—for more robust and flexible operations.

Reddit Rolls Out AI-Powered Ad Tools to Boost Brand Engagement

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Reddit has introduced two new artificial intelligence-driven advertising tools designed to help brands engage more effectively with its massive user base by tapping into active community discussions, the company announced on Monday.

The first tool, “Reddit Insights powered by Community Intelligence,” gives marketers real-time analytics by identifying trending topics, sentiment, and audience behavior on the platform. It aims to support advertisers in campaign planning and idea testing with a better understanding of Reddit’s niche and topic-specific communities.

The second feature, “Conversation Summary Add-ons,” allows brands to display curated “positive” user comments directly under their ads—essentially integrating community endorsement to improve ad relevance and trust.

Reddit is among a growing group of digital platforms—including Snap and Pinterest—that are investing in AI tools to better target ads and retain marketing spend amid broader economic uncertainties. According to the company, France’s Publicis Groupe is already piloting Reddit Insights, with a broader rollout to ad agencies planned for July.

The move follows WPP Media’s recent downgrade of global ad revenue growth expectations—from 7.7% to 6%—citing risks linked to shifting U.S. trade policies. In response, marketers are increasingly seeking flexible ad models and AI-powered optimization tools.

Despite these challenges, Reddit has shown strong momentum. In May, the company issued a second-quarter revenue forecast that beat analyst expectations, although CEO Steve Huffman warned of potential traffic disruptions due to changes in Google search behavior.

Earlier in March, Reddit also released enhanced content moderation and analytics features to help community managers enforce platform rules and improve content performance insights.