Zebra Technologies to Acquire Elo Touch Solutions for $1.3 Billion, Raises Full-Year Forecasts

Barcode scanner and handheld device maker Zebra Technologies (ZBRA.O) announced a $1.3 billion all-cash deal to acquire Elo Touch Solutions, a touchscreen system maker, as it expands its retail-focused offerings. The acquisition follows strong second-quarter results driven by rising demand for Zebra’s devices and a recent acquisition of 3D imaging firm Photoneo.

Zebra’s shares jumped nearly 7% in premarket trading following the announcement and an upward revision of its annual revenue and profit guidance. The company benefits from increased digitization in retail and logistics, with its products aiding inventory management, warehouse operations, and shipment tracking.

The Elo Touch acquisition, expected to close in 2025, will add self-service kiosks, payment terminals, and touchscreen systems to Zebra’s portfolio, enabling frontline workers to better serve customers. CEO Bill Burns described the deal as a “next step” to accelerate frontline connectivity and estimated it expands Zebra’s addressable market by $8 billion.

Elo Touch, serving clients including JCPenney, has annual sales near $400 million. The acquisition is expected to be immediately accretive to earnings and to generate around $25 million in additional core profit three years after closing.

Zebra’s Q2 performance also benefited from lower tariffs than anticipated, with supply chain diversification across China, Vietnam, Malaysia, and Mexico helping manage costs. In April, Zebra raised prices on most North American products to offset tariff-related pressures.

For the full year, Zebra now expects sales growth between 5% and 7%, up from a prior range of 3% to 7%. Adjusted earnings per share guidance has been raised to $15.25–$15.75 from $13.75–$14.75.

In Q2, sales rose 6.2% to $1.29 billion, meeting estimates, while adjusted EPS of $3.61 exceeded expectations of $3.32.