Etsy Shares Rise After Depop Sale

Etsy shares climbed following the announcement that the company will sell its fashion resale platform Depop to eBay for nearly $1.2 billion.

The move is expected to help Etsy refocus on its core marketplace for handmade and vintage goods as it works toward improving profitability under new leadership.

Despite weaker quarterly performance and softer demand linked to cautious consumer spending, investors responded positively to the divestiture. Analysts noted that Depop had lower profitability compared to Etsy’s main platform, making the sale a strategic step to strengthen margins.

Etsy reported fourth-quarter revenue slightly below expectations, while gross merchandise sales on its primary marketplace declined marginally.

Looking ahead, the company projects modest growth in 2026, supported by marketing initiatives and operational adjustments.

The Depop transaction is expected to close in the second quarter of 2026.