Visa Expands in Argentina with Prisma Deal

Visa has announced plans to acquire payment platforms Prisma and Newpay from private equity firm Advent International, strengthening its presence in Argentina’s financial technology sector.

The acquisition will integrate Visa’s global network with established local infrastructure, supporting broader adoption of digital payment solutions across the country.

Visa indicated that the move would accelerate the rollout of technologies such as tokenization, biometric verification and advanced risk management tools for both consumers and businesses.

Prisma is one of Argentina’s largest card issuing platforms, processing billions of transactions annually for major banks. Newpay complements this ecosystem by providing payment infrastructure, ATM services and electronic bill payment systems.

The transaction is expected to be completed in early 2026, though financial terms have not been disclosed.

The development reflects ongoing efforts to modernize payment systems and expand digital finance capabilities in Argentina.