Yazılar

Etsy Shares Rise After Depop Sale

/in /tarafından

Etsy shares climbed following the announcement that the company will sell its fashion resale platform Depop to eBay for nearly $1.2 billion.

The move is expected to help Etsy refocus on its core marketplace for handmade and vintage goods as it works toward improving profitability under new leadership.

Despite weaker quarterly performance and softer demand linked to cautious consumer spending, investors responded positively to the divestiture. Analysts noted that Depop had lower profitability compared to Etsy’s main platform, making the sale a strategic step to strengthen margins.

Etsy reported fourth-quarter revenue slightly below expectations, while gross merchandise sales on its primary marketplace declined marginally.

Looking ahead, the company projects modest growth in 2026, supported by marketing initiatives and operational adjustments.

The Depop transaction is expected to close in the second quarter of 2026.

eBay Acquires Depop to Strengthen Resale Fashion

/in /tarafından

eBay has forecast stronger-than-expected first-quarter revenue while announcing the acquisition of fashion resale platform Depop from Etsy for approximately $1.2 billion. The move aims to expand eBay’s position in the fast-growing pre-owned fashion segment.

The company expects quarterly revenue between $3 billion and $3.05 billion, surpassing analyst projections of $2.80 billion. This outlook reflects continued growth driven by its focus on recommerce, which emphasizes refurbished, authenticated and second-hand products.

Depop is seen as a strategic addition, particularly due to its popularity among younger consumers who prioritize sustainability and circular consumption. The platform has gained traction in the resale fashion market by promoting the reuse of clothing and accessories.

According to CEO Jamie Iannone, the acquisition aligns with shifting consumer preferences toward environmentally conscious shopping habits. The deal is expected to close in the second quarter and could contribute up to two percentage points to eBay’s gross merchandise volume growth by 2026.

For the first quarter, eBay anticipates total merchandise sales between $21.5 billion and $21.9 billion, exceeding market expectations. The company previously reported $2.97 billion in fourth-quarter revenue, alongside a 10 percent increase in merchandise volume.