Alligator Near Your Ball? AI Rules Expert at U.S. Open Explains What to Do

At this year’s U.S. Open golf tournament at Oakmont Country Club, an innovative AI-powered avatar is helping players and fans instantly navigate complex golf rules, including what to do if they encounter an alligator near their ball.

Inside a hospitality suite overlooking the 17th green, three demo terminals feature an interactive avatar of USGA rules expert Jay Roberts. Users can ask questions in English, Spanish, or Mandarin by holding their finger on the screen and speaking, receiving answers in the same language.

When asked about an alligator in a bunker where a player’s ball lies, the avatar humorously replied, “An alligator in the bunker, now that’s a hazard.” It then explained the options: the golfer may take free relief by dropping the ball at the nearest safe spot within the bunker, no closer to the hole, or choose to take a penalty stroke and drop outside the bunker.

This AI tool was developed by Deloitte in collaboration with the United States Golf Association, using four years of expert rules inquiry data combined with advanced AI technology to provide accurate, real-time answers.

Though not yet publicly available, the USGA envisions the avatar eventually being accessible via a mobile app or possibly displayed on golf cart screens to help players better understand the rules, promote fair play, and speed up the game.

Lou DiLorenzo, Deloitte’s National AI & Data Strategy leader, highlighted the technology’s potential to make golf rules more accessible and improve interactions between the USGA, courses, and players, ultimately enhancing the overall experience.