BBC Threatens Legal Action Against AI Startup Perplexity Over Content Scraping, FT Reports

The BBC has threatened to take legal action against AI startup Perplexity, accusing the company of using BBC content to train its “default AI model,” according to the Financial Times report on Friday. This marks the British broadcaster as the latest news organization to allege content scraping by the AI firm.

The BBC may seek an injunction unless Perplexity stops scraping its content, deletes any existing copies used for AI training, and submits “a proposal for financial compensation” to address the alleged misuse of its intellectual property, the FT said, citing a letter sent to Perplexity CEO Aravind Srinivas.

The broadcaster confirmed the report in a statement to Reuters.

Perplexity has faced similar accusations from other media outlets including Forbes and Wired for plagiarizing their content. In response, the startup has launched a revenue-sharing program aimed at addressing publishers’ concerns.

In October last year, the New York Times sent Perplexity a “cease and desist” letter demanding the company stop using its content for generative AI.

Since the rise of ChatGPT, publishers have expressed concerns about AI chatbots combing the internet to extract information and generate summarized content for users.

According to the FT report, the BBC said parts of its content were reproduced verbatim by Perplexity, and links to the BBC website have appeared in the AI startup’s search results.

Perplexity described the BBC’s claims as “manipulative and opportunistic,” stating that the broadcaster has “a fundamental misunderstanding of technology, the internet and intellectual property law,” in a statement to Reuters.

Perplexity’s service provides information by searching the internet, similar to ChatGPT and Google’s Gemini. The startup is backed by notable investors including Amazon founder Jeff Bezos, AI leader Nvidia, and Japan’s SoftBank Group.

The Wall Street Journal reported last month that Perplexity is in advanced talks to raise $500 million in a funding round that would value the company at $14 billion.