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Andreessen Horowitz-Backed AI Studio Promise Partners with Google, Expands Investor Base

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Generative AI content studio Promise, backed by venture capital giant Andreessen Horowitz, announced a strategic partnership with Google to integrate its cutting-edge AI technologies into the studio’s production tools and creative pipeline.

Promise will leverage Google’s AI capabilities, including collaboration with researchers from DeepMind, to enhance its proprietary workflow software MUSE — a platform aimed at streamlining content production for the entertainment industry.

The studio also revealed it has broadened its investor pool. New funding comes from Google’s AI Futures Fund, Crossbeam Venture Partners, and an increased investment from North Road Company, the media firm founded by former News Corp President Peter Chernin, who is also a co-lead investor.

Promise was co-founded by Fullscreen CEO George Strompolos, former YouTube executive Jamie Byrne, and AI artist Dave Clark. The startup aims to position itself at the forefront of the generative AI boom in entertainment, offering tools to reduce production costs and accelerate timelines for content development.

The company is already working with Hollywood partners on a multi-year slate of AI-driven projects. Production for Promise’s first feature-length film is set to begin later this year, marking a major step in its ambition to reshape storytelling with generative AI.

As traditional studios continue to explore the role of AI in filmmaking, Promise’s alliance with Google could set a precedent for deeper integration of AI into Hollywood’s creative and technical ecosystems.

Netflix to Redesign TV App, Launch AI-Powered Search for iOS Users

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Netflix (NFLX.O) announced plans on Wednesday to revamp its TV app interface and roll out a generative AI-powered search tool for iOS users, as the streaming giant doubles down on personalization and user engagement amid economic uncertainty and heightened market competition.

The TV app redesign will feature a new homepage layout, elevated placement of the “My List” and Search buttons, and more tailored recommendations to help users navigate Netflix’s vast content library more intuitively.

On the mobile front, iOS users will soon be able to search for content using natural, conversational phrases such as:

“I want something funny and upbeat.”

This AI-infused search experience is expected to make content discovery smoother and more aligned with how users naturally express preferences.

Additional Mobile Features:

  • A vertical video feed showcasing show and movie clips, mimicking TikTok-like interaction

  • Tap-to-watch functionality for seamless transitions from previews to full content

  • Rollout of mobile updates in the coming weeks, initially on iOS

The updates come as Netflix faces intensifying pressure from rivals like Disney+, Max, and Amazon Prime Video, while consumer spending may be dampened by a potential U.S. recession. By enhancing accessibility, personalization, and mobile engagement, Netflix aims to retain its market leadership and subscriber loyalty.