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Amazon to shut all 19 Amazon Fresh UK stores, shift focus to online grocery

Amazon.com announced Tuesday it will close all 19 of its Amazon Fresh UK convenience stores, less than five years after entering the British grocery market. Five of the locations will be converted into Whole Foods Market outlets, the U.S. organic grocery chain Amazon acquired in 2017.

Amazon Fresh had introduced Britain to its “Just Walk Out” technology, allowing shoppers to pick up items and skip checkout lines. But the company said after evaluating the business, it made the “difficult decision” to exit physical convenience grocery in the UK, citing greater growth opportunities in online delivery.

The company stressed it continues to see strong demand for groceries through:

  • Amazon.co.uk (household essentials and groceries)

  • Amazon Fresh online

  • Whole Foods Market

  • Delivery partnerships with Morrisons, Co-op, Iceland, and Gopuff

Looking ahead, Amazon plans to add perishable groceries with same-day delivery to its UK online store starting next year, expanding beyond its current essentials offering.

The move underscores Amazon’s pivot away from physical retail in the UK grocery sector toward leveraging its dominant e-commerce and delivery infrastructure.

Amazon to Roll Out Same-Day Grocery Delivery Across 2,300+ US Cities

Amazon Expands Same-Day Grocery Delivery to More Than 1,000 US Cities Devamını Oku

Amazon Launches 15-Minute Delivery Pilot in India, Enters Quick Commerce Market

Amazon India has officially launched its quick commerce service, entering the competitive market for hyperlocal delivery in India. This new service promises to deliver groceries and daily essentials in 15 minutes or less, catering to the growing demand for faster delivery options. The move marks Amazon’s entry into the quick commerce sector, joining the ranks of other established players like Zomato-owned Blinkit, Swiggy Instamart, and Zepto, which dominate the space.

Initially, the service is being rolled out as a pilot in Bengaluru, one of the country’s largest urban centers. Customers in select areas of the city will be able to place orders for items such as groceries, snacks, and household products, all of which will be delivered within the promised 15-minute window. Amazon’s quick commerce service aims to provide a convenient solution for people who need essential items immediately, without the long wait times typically associated with standard delivery options.

The launch of Amazon’s quick commerce service comes as part of the company’s strategy to strengthen its presence in India’s rapidly growing e-commerce market. Quick commerce has become a significant trend in India due to the increasing demand for on-demand delivery, driven by the fast-paced lifestyle of urban consumers. While players like Blinkit and Zepto have already captured a large share of the market, Amazon is hoping its extensive infrastructure and large customer base will allow it to carve out its own niche.

With the initial rollout in Bengaluru, it remains to be seen whether Amazon will expand its service to other cities in the coming months. The success of this service will depend on its ability to meet the delivery times and customer satisfaction levels set by its competitors. However, with Amazon’s vast logistical network and resources, the company is well-positioned to compete in the quick commerce market and possibly disrupt the current market dynamics.