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Amazon Prime Day 2026 in India Expected This July with Major Deals and Offers

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Prime Day 2024: Amazon Italia annuncia le date - Vgmag.it

Amazon has confirmed that its annual Prime Day event will return to India in July 2026, continuing its tradition as one of the country’s biggest online shopping festivals. The sale will be available exclusively to Amazon Prime members, offering access to limited-time deals across a wide range of categories.

The event is expected to feature discounts on electronics, fashion, kitchen appliances, beauty products, personal care items, and groceries. Along with these offers, Amazon will also introduce new product launches during the sale period, giving customers early access to select devices and brands.

To enhance the shopping experience, Amazon is partnering with select banks to provide additional discounts and cashback offers on eligible card payments. Customers can also benefit from faster delivery options, including same-day and free delivery on eligible orders, depending on their location and product availability.

This will mark the tenth edition of Prime Day in India. Alongside India, the event will also be held in several other countries, with different regions hosting the sale either in June or July. With its expanding global reach, Amazon Prime Day continues to be a key retail event for both shoppers and sellers worldwide.

US Online Spending Jumps $24.1 Billion During “Black Friday in Summer,” Adobe Reports

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U.S. online retail spending surged by $24.1 billion from July 8 to 11, a period dubbed “Black Friday in Summer,” exceeding Adobe Analytics’ forecast as shoppers eagerly took advantage of steep discounts on back-to-school items. Retailers saw a 30.3% increase in online sales during events including Amazon Prime Day, surpassing Adobe’s earlier projection of 28.4%.

Online retail sales a year ago during this period were $14.2 billion, marking an 11% rise this time. Prime Day has solidified its role as a key back-to-school shopping moment, with consumers grabbing early deals to prepare for the upcoming school season, Adobe noted.

Major retailers such as Amazon, Walmart, Target, and Best Buy launched extensive deal events offering significant discounts, encouraging shoppers to purchase higher-priced items they might normally avoid. Amazon extended its sales window to 96 hours, doubling the usual 48-hour timeframe, and ran aggressive promotions across categories like apparel and electronics.

This surge in deals comes amid ongoing trade tensions and tariff uncertainties under the Trump administration, as well as a looming August 1 deadline for renegotiations of trade agreements with the U.S.

Mobile shopping dominated the Prime Day event, accounting for 53.2% of online sales—above Adobe’s forecast of 52.5%. Discounts ranged from 11% to 24%, slightly wider than the previously forecast 10% to 24%. Apparel saw the largest discounts at 24%, up from 20% last year, while electronics held steady at a 23% discount, similar to the prior year.

Amazon Prime Day to Boost U.S. Online Sales to $23.8 Billion, Adobe Forecasts

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Online sales in the U.S. are projected to reach $23.8 billion during Amazon’s extended 96-hour Prime Day event from July 8 to 11, marking a 28.4% increase compared to last year, according to Adobe Analytics. This surge reflects consumers’ eagerness for strong discounts, especially on back-to-school items like apparel and electronics.

Adobe highlighted that this sales volume is equivalent to “two Black Fridays,” noting that shoppers are increasingly using generative AI tools to hunt for deals and get an early start on their back-to-school shopping. The expansion of Prime Day from 48 to 96 hours also responds to growing competition from retailers like Walmart and Target, who are launching their own promotions during the same period.

Consumers are expected to “trade up” by purchasing higher-priced items such as electronics, sporting goods, and appliances, while choosing more budget-friendly options in categories like home, garden, and groceries. Clothing discounts are forecast to deepen to 24%, up from 20% last year, while electronics discounts may slightly decrease to 22%.

Back-to-school essentials, including backpacks, lunchboxes, headphones, and computers, are also expected to see sales growth. Additionally, the use of Buy Now Pay Later (BNPL) payment options is anticipated to rise slightly to 8% of online spending, up from 7.6% last year.

Adobe’s forecast is based on analysis of 1 trillion visits to U.S. ecommerce sites, covering 100 million SKUs across 18 product categories.