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Google Ends Diversity Hiring Targets and Reviews DEI Programs

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Google has announced the removal of its diversity-based hiring targets, marking a shift in its approach to diversity, equity, and inclusion (DEI) efforts. The company also revealed that it is reviewing its DEI initiatives, joining other U.S. businesses that are scaling back similar programs.

In an email to staff, Fiona Cicconi, Alphabet’s chief people officer, explained that the company’s previous “aspirational” hiring goals, set in 2020, would no longer be pursued. These goals aimed to increase representation, particularly in offices outside of California and New York. In 2020, CEO Sundar Pichai had set a target to have 30% of Google’s leadership positions filled by people from underrepresented groups by 2025. However, recent updates on this goal were not provided in Alphabet’s annual filing to the SEC, which also saw the removal of a statement that previously emphasized the company’s commitment to diversity.

Google had been at the forefront of promoting inclusive policies, particularly after the 2020 protests against racial injustice. At the time, the company faced criticism from some within its ranks, including a prominent AI leader, who criticized the diversity efforts. Despite some progress in reaching its goals, such as meeting 60% of its five-year target, Google is now shifting its focus away from setting specific diversity targets.

The move has drawn backlash from some workers and activists, including Parul Koul, president of the Alphabet Workers Union (AWU), who criticized the company’s decision as a setback for progress made in the tech industry. Koul also expressed concerns over broader anti-worker trends, particularly from right-wing groups targeting DEI efforts.

In addition to its internal changes, Google is reviewing its DEI programs in light of recent U.S. court decisions and Executive Orders that have impacted federal contractors’ obligations around diversity initiatives. However, the company will maintain internal employee resource groups, such as “Trans at Google,” “Black Googler Network,” and “Disability Alliance,” which will continue to influence product and policy decisions.

This move aligns with similar actions taken by other major tech companies. Meta Platforms, for example, announced in January that it was ending its DEI programs, and Amazon also signaled a reduction in its diversity efforts.

 

Amazon’s AI-Enhanced Alexa Set for Major Upgrade in February 2025

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Amazon is preparing to unveil a significant overhaul of its Alexa voice assistant with the introduction of a generative AI-powered service, marking the most substantial update since Alexa’s original launch over a decade ago. The event, scheduled for February 26 in New York, will feature Panos Panay, head of Amazon’s devices and services team. While the company has remained tight-lipped about specifics, it is clear that the event will focus heavily on Alexa’s transformation.

This upgrade promises to take Alexa beyond its current capabilities, allowing the AI to engage in more complex interactions and respond to multiple requests in a single session. The new Alexa will act as an “agent,” capable of performing tasks on behalf of users without their direct input, making it a more integrated tool for daily activities like scheduling and shopping. Despite the excitement, Amazon faces significant challenges in ensuring the new AI system delivers accurate responses without the “hallucinations” common to generative models.

Although initially launching with limited access and no fees, Amazon is exploring potential subscription charges of $5 to $10 per month. Classic Alexa, the version currently in use, will continue to be available for free but will no longer receive new features. The decision to proceed with the generative AI version will be finalized during a “Go/No-go” meeting set for February 14, with Amazon executives aiming to resolve remaining concerns about performance and speed.

Alexa was originally envisioned by Amazon founder Jeff Bezos to resemble the voice-activated computers from Star Trek, capable of handling a wide range of tasks from controlling home devices to managing communications. However, after several years of stagnant innovation, Alexa’s functionality has largely remained limited to basic tasks like setting timers or checking the weather.

This new generative AI-driven version, internally referred to as “Banyan” or “Remarkable Alexa,” is expected to help Amazon recapture the interest of users by making Alexa smarter and more versatile. The company has also invested $8 billion into AI startup Anthropic to support the AI’s development. According to analysts, if 10% of Alexa’s 100 million active users were to pay for the new service, Amazon could generate an estimated $600 million annually.

Amazon’s Cloud Business Faces Crucial Test After Rivals Microsoft and Google Struggle

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Amazon is under intense pressure as it prepares to report its fourth-quarter results on Thursday, with high expectations surrounding its cloud business amid growing concerns over Big Tech’s investments in artificial intelligence (AI). After disappointing earnings from Microsoft and Google, which fueled investor concerns about the costs of AI, Amazon’s performance could be a pivotal moment in the tech sector.

Shares of major tech companies surged in recent years, driven by the belief that the AI boom and its massive data center needs would sustain growth. However, these expectations were rattled when DeepSeek, a Chinese AI startup, announced breakthroughs at a fraction of the cost, causing a selloff in tech stocks.

Despite these challenges, Amazon may be in a stronger position than its rivals, analysts say. Amazon Web Services (AWS), the world’s largest cloud services provider, is poised to report a 19.3% revenue growth, its highest increase in eight quarters. The company is also expected to benefit from its early embrace of DeepSeek’s AI models and plans to release its generative AI voice service, Alexa, later this month.

While Microsoft and Google face slowing cloud growth, Amazon has maintained optimism about its cloud business. Some analysts believe that Amazon has regained ground in the AI race, thanks to its increased investment in companies like Anthropic and a broad selection of AI models available through AWS. “We believe AWS is regaining share,” said Gil Luria, an analyst at D.A. Davidson, highlighting Amazon’s strength in AI despite initial slower growth compared to Microsoft and Google.

Amazon’s valuation remains higher than its competitors, with a forward price-to-earnings ratio of nearly 39, compared to Microsoft’s 29 and Alphabet’s 22.4. This strong position could help Amazon surpass market expectations and emerge as a leader in the AI-driven cloud market.

In addition to its cloud growth, Amazon is benefiting from a strong retail performance. Analysts expect Amazon’s North American sales to rise 9% in the fourth quarter, fueled by a successful holiday shopping season. Increased consumer spending, particularly in e-commerce, and Amazon’s expansion into groceries, pharmacy, and fashion are expected to propel its growth in the retail sector.

With a favorable holiday season and a competitive edge in AI, Amazon’s upcoming report could restore confidence in the tech giant, positioning it for long-term success.