Amazon is under intense pressure as it prepares to report its fourth-quarter results on Thursday, with high expectations surrounding its cloud business amid growing concerns over Big Tech’s investments in artificial intelligence (AI). After disappointing earnings from Microsoft and Google, which fueled investor concerns about the costs of AI, Amazon’s performance could be a pivotal moment in the tech sector.
Shares of major tech companies surged in recent years, driven by the belief that the AI boom and its massive data center needs would sustain growth. However, these expectations were rattled when DeepSeek, a Chinese AI startup, announced breakthroughs at a fraction of the cost, causing a selloff in tech stocks.
Despite these challenges, Amazon may be in a stronger position than its rivals, analysts say. Amazon Web Services (AWS), the world’s largest cloud services provider, is poised to report a 19.3% revenue growth, its highest increase in eight quarters. The company is also expected to benefit from its early embrace of DeepSeek’s AI models and plans to release its generative AI voice service, Alexa, later this month.
While Microsoft and Google face slowing cloud growth, Amazon has maintained optimism about its cloud business. Some analysts believe that Amazon has regained ground in the AI race, thanks to its increased investment in companies like Anthropic and a broad selection of AI models available through AWS. “We believe AWS is regaining share,” said Gil Luria, an analyst at D.A. Davidson, highlighting Amazon’s strength in AI despite initial slower growth compared to Microsoft and Google.
Amazon’s valuation remains higher than its competitors, with a forward price-to-earnings ratio of nearly 39, compared to Microsoft’s 29 and Alphabet’s 22.4. This strong position could help Amazon surpass market expectations and emerge as a leader in the AI-driven cloud market.
In addition to its cloud growth, Amazon is benefiting from a strong retail performance. Analysts expect Amazon’s North American sales to rise 9% in the fourth quarter, fueled by a successful holiday shopping season. Increased consumer spending, particularly in e-commerce, and Amazon’s expansion into groceries, pharmacy, and fashion are expected to propel its growth in the retail sector.
With a favorable holiday season and a competitive edge in AI, Amazon’s upcoming report could restore confidence in the tech giant, positioning it for long-term success.