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Fast-Delivery Giants Zomato, Swiggy, Zepto Face Antitrust Case in India Over Discounting Practices

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An antitrust case has been filed against fast-delivery companies Zomato, Swiggy, and Zepto by Indian consumer product distributors, urging the Competition Commission of India (CCI) to investigate alleged predatory discounting practices. The All India Consumer Products Distributors Federation (AICPDF) claims that the deep discounts offered by these quick-commerce platforms are creating unfair pricing models that harm smaller retailers.

The rise of quick commerce—where consumer products are delivered within 10 minutes from local warehouses—has gained popularity among customers but sparked concern among small businesses. The sector, expected to reach $35 billion by 2030, has drawn intense scrutiny, as previous investigations found that e-commerce giants like Amazon and Flipkart had engaged in predatory pricing, benefiting select sellers at the expense of smaller competitors.

The AICPDF, with 400,000 distributor members across India, argues that local brick-and-mortar stores cannot compete with the aggressive pricing strategies of Zomato’s Blinkit, Swiggy’s Instamart, and Zepto, platforms that offer discounts on everyday products such as milk and pulses. Their complaint highlights the negative impact these practices have on independent retailers, particularly smaller stores, which cannot afford to match the prices offered by these larger players.

According to the filing, a variant of Nestle’s Nescafé coffee jar, typically priced at 622 rupees ($7.14) for small retailers, is being sold for as low as 514 rupees on Zepto, 577 rupees on Swiggy Instamart, and 625 rupees on Blinkit, further underscoring the disparity between online and offline prices.

While Zomato, Swiggy, and Zepto have not responded to requests for comment, the filing could add pressure on these companies, which are already under investigation for competition law violations in their food delivery businesses. Zepto, which raised funds last year at a $5 billion valuation, is also preparing for an IPO.

The CCI will review the filing and determine if further investigation is warranted, which could take several months. If the case is found to have merit, it could require these companies to justify their discounting strategies. If dismissed, the case will be closed.

UK Drops Antitrust Probe into Microsoft and OpenAI Partnership

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The UK’s Competition and Markets Authority (CMA) has ended its investigation into Microsoft’s partnership with OpenAI, stating that the software giant does not have sufficient control over the AI company to warrant further scrutiny. The probe, which began due to concerns over antitrust issues, was focused on whether Microsoft’s involvement in OpenAI, which started with a $1 billion investment in 2019, gave it too much influence over the AI company.

Despite Microsoft acquiring material influence over OpenAI in 2019, the CMA concluded that it did not have de facto control over the company and, therefore, the partnership did not meet the criteria for a full investigation under UK merger control laws. However, the CMA made it clear that its conclusion should not be interpreted as ruling out any potential competition concerns from the ongoing partnership.

Microsoft welcomed the CMA’s decision, emphasizing that its partnership with OpenAI fosters competition, innovation, and the responsible development of artificial intelligence. The company also praised the CMA’s careful review of the commercial realities of the partnership.

The investigation into Microsoft’s ties with OpenAI is part of the CMA’s broader scrutiny of the growing relationships between major tech companies and AI startups. Other partnerships, such as those between Amazon and Anthropic, as well as Google-owner Alphabet and Anthropic, have also been under review, but none reached the threshold for deeper investigation.

The CMA recently gained additional powers to probe large tech firms deemed to have “strategic market status,” and it has already launched investigations into Apple and Google’s smartphone ecosystems and search services. However, analysts suggest that the recent appointment of Doug Gurr, a former Amazon executive, as interim chair of the CMA may signal a more lenient approach to future deal-making.

Google Pushes Back Against U.S. Government’s Antitrust Efforts

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Alphabet’s Google has urged the U.S. government to reconsider efforts to break up the tech giant, meeting with officials from President Donald Trump’s administration last week, according to a source familiar with the matter.

The U.S. Department of Justice (DOJ) is currently pursuing two antitrust lawsuits against Google, focusing on its dominance in online search and advertising technology. The agency has outlined potential remedies, including forcing Google to divest key assets such as the Chrome web browser and ending agreements that make it the default search engine on devices like Apple’s iPhone.

A Google spokesperson confirmed that the company regularly engages with regulators, including the DOJ, to discuss ongoing legal matters. “As we’ve publicly stated, we are concerned that the current proposals would harm the American economy and national security,” the spokesperson said.

The DOJ has not yet commented on the recent meeting. The trial to determine potential remedies in the search case is scheduled for April, with a final ruling expected by August.

President Trump’s administration is expected to take a less aggressive stance on antitrust enforcement compared to former President Joe Biden’s policies. Industry experts suggest that this could include a softened approach toward breaking up Google, a move that has been a key concern for the tech giant.