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OpenAI Explores Generative AI Health Tools in Expansion Beyond ChatGPT

OpenAI is reportedly exploring consumer health products, including a generative AI-powered personal health assistant, as part of its efforts to expand beyond its core AI offerings, according to Business Insider, citing people familiar with the matter.

The move marks a major step for the ChatGPT developer as it looks to enter the highly regulated and competitive healthcare sector. OpenAI declined to comment on the report.

The company’s healthcare ambitions come after a series of strategic hires earlier this year. In June, OpenAI appointed Nate Gross, cofounder of the physician networking platform Doximity, as head of healthcare strategy, followed by former Instagram executive Ashley Alexander joining as vice president of health products in August.

Speaking at the HLTH conference in October, Gross revealed that ChatGPT attracts around 800 million weekly active users, with a significant number seeking medical or health-related advice through the platform.

OpenAI’s expansion into health mirrors earlier efforts by Google, Amazon, and Microsoft to give consumers more control over their medical data—attempts that largely fell short. Google shut down its Health Records project in 2011, Amazon ended its Halo fitness tracker business in 2023, and Microsoft’s HealthVault also failed to gain widespread adoption.

If realized, OpenAI’s health assistant could integrate generative AI with personalized wellness and medical insights, potentially transforming how consumers manage their health. However, regulatory and ethical challenges around data privacy and medical accuracy are expected to be key hurdles.