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Billionaire-Backed Bitcoin Firm OranjeBTC to List on Brazil’s B3 Exchange

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OranjeBTC, a Brazilian cryptocurrency firm backed by some of the biggest names in global finance and crypto, will begin trading on Brazil’s B3 stock exchange next week, marking a major step in the mainstream adoption of bitcoin-linked companies in Latin America.

The move positions OranjeBTC to directly challenge Méliuz (CASH3.SA), the first Brazilian firm to adopt a bitcoin treasury strategy.

BITCOIN AS CORE TREASURY ASSET

Founded by Guilherme Gomes, OranjeBTC aims to attract domestic investors who might not be able to hold digital assets directly due to regulatory restrictions.
“Certain investors are prohibited from buying bitcoins directly,” Gomes explained. “Through OranjeBTC, they’ll be able to gain exposure to bitcoin via the stock market.”

The company currently holds 3,650 bitcoins in its corporate treasury—worth more than $420 million at current prices—and plans to increase its reserves as it expands.

“Bitcoin will change financial systems as we know them,” Gomes said. “Our main focus is bitcoin at the highest level — building infrastructure, knowledge, and value around it.”

STRATEGIC INVESTORS AND BACKERS

Before its public debut, OranjeBTC attracted investments from high-profile figures and firms, including:

  • Ricardo Salinas, the Mexican billionaire and owner of Banco Azteca,

  • Cameron and Tyler Winklevoss, co-founders of Gemini,

  • FalconX, a leading crypto brokerage, and

  • Adam Back, a pioneering figure in bitcoin mining and CEO of Blockstream.

These heavyweight backers underscore growing institutional confidence in bitcoin-focused companies emerging from Latin America.

A REVERSE IPO STRATEGY

Instead of pursuing a traditional initial public offering, OranjeBTC is using a reverse IPO mechanism — listing its shares through Intergraus, an education-focused subsidiary already traded on B3.

This approach allows OranjeBTC to bypass the lengthy approval process typical of standard IPOs, speeding up its entry into public markets.

BITCOIN EDUCATION AND MARKET ACCESS

Beyond serving as an investment vehicle, OranjeBTC plans to use its education platform to help shareholders and retail investors better understand bitcoin markets and blockchain technology.

The company’s broader mission, according to Gomes, is to make bitcoin investment and knowledge accessible to everyday Brazilians, while building a strong local presence in the country’s fast-growing digital asset ecosystem.

With its debut on B3, OranjeBTC will become one of the few publicly traded companies in the world with bitcoin as its central treasury reserve, signaling a broader institutional shift toward digital assets in emerging markets.

Crypto ETFs to Surge in U.S. as SEC Eases Approval Rules

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Asset managers are rushing to launch cryptocurrency exchange-traded funds (ETFs) in the United States after regulators streamlined the approval process, potentially ushering in a wave of new products tied to digital assets.

The U.S. Securities and Exchange Commission (SEC) announced updated standards for ETFs last week, a move expected to encourage demand for funds linked not just to bitcoin and ethereum but also to cryptocurrencies such as solana, XRP, and even dogecoin.

Bitcoin and ethereum ETFs were launched in 2024 under stricter rules, but the new standards lower barriers for issuers. Currently, 21 ETFs in the U.S. hold bitcoin, ethereum, or both, with dozens of new filings pending for funds tied to other coins. Analysts expect the first products under the new rules—likely ETFs tied to solana and XRP—to launch in early October.

“We’ve got about a dozen filings with the SEC now, and more coming,” said Steven McClurg, founder of Canary Capital Group. “We’re all getting ready for a wave of launches.”

The SEC’s changes eliminate the need for case-by-case reviews of each ETF application. Instead, any fund meeting preset standards can move forward automatically. Approval timelines are expected to shrink to 75 days or less, compared with up to 270 days previously.

Industry insiders say the fourth quarter of 2025 could be a breakout period for crypto ETF issuers. Grayscale Investments has already converted its private fund into a public ETF, the Grayscale CoinDesk Crypto 5, holding bitcoin, ethereum, XRP, solana, and cardano.

To qualify for approval, ETFs must meet at least one of three main criteria: the underlying cryptocurrency must either trade on a regulated market, have U.S. Commodity Futures Trading Commission-regulated futures contracts with at least six months of trading history, or already be tied to another ETF with at least 40% direct exposure to the coin.

However, questions remain about investor appetite for funds tied to lesser-known tokens. “There will be a flood of tokens that many folks have never heard of, and instead of years as with bitcoin, there will be weeks or months to provide that education,” said Kyle DaCruz of asset manager VanEck.

Morgan Stanley to add crypto trading to E*Trade via Zerohash partnership

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Morgan Stanley will enable cryptocurrency trading on its E*Trade platform starting in the first half of 2026, the bank confirmed Tuesday. The service will launch through a partnership with Zerohash, a digital asset infrastructure provider.

At rollout, E*Trade clients will be able to trade bitcoin, ether, and solana, with the potential for more tokens to be added later. A Morgan Stanley spokesperson said the move reflects growing client demand for access to digital assets alongside traditional investments.

The expansion comes as the global crypto market swells to about $3.9 trillion, led by bitcoin ($2.25 trillion) and ether ($506 billion), according to CoinMarketCap. Once dismissed as speculative, crypto has become a mainstream asset class, attracting Wall Street banks, brokers, and retail platforms.

Morgan Stanley’s push follows rivals:

  • Robinhood offers trading in a wide range of tokens.

  • Charles Schwab provides ETFs tied to bitcoin and ether.

The supportive regulatory stance under President Donald Trump has also accelerated Wall Street’s embrace of crypto products.

Meanwhile, Zerohash announced it reached unicorn status after raising $104 million in a funding round led by Interactive Brokers, with Morgan Stanley, SoFi, and others also investing.

By integrating crypto into E*Trade, Morgan Stanley is positioning itself to compete directly with retail trading platforms while tapping into one of finance’s fastest-growing markets.