Morgan Stanley will enable cryptocurrency trading on its E*Trade platform starting in the first half of 2026, the bank confirmed Tuesday. The service will launch through a partnership with Zerohash, a digital asset infrastructure provider.
At rollout, E*Trade clients will be able to trade bitcoin, ether, and solana, with the potential for more tokens to be added later. A Morgan Stanley spokesperson said the move reflects growing client demand for access to digital assets alongside traditional investments.
The expansion comes as the global crypto market swells to about $3.9 trillion, led by bitcoin ($2.25 trillion) and ether ($506 billion), according to CoinMarketCap. Once dismissed as speculative, crypto has become a mainstream asset class, attracting Wall Street banks, brokers, and retail platforms.
Morgan Stanley’s push follows rivals:
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Robinhood offers trading in a wide range of tokens.
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Charles Schwab provides ETFs tied to bitcoin and ether.
The supportive regulatory stance under President Donald Trump has also accelerated Wall Street’s embrace of crypto products.
Meanwhile, Zerohash announced it reached unicorn status after raising $104 million in a funding round led by Interactive Brokers, with Morgan Stanley, SoFi, and others also investing.
By integrating crypto into E*Trade, Morgan Stanley is positioning itself to compete directly with retail trading platforms while tapping into one of finance’s fastest-growing markets.