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Former X CEO Linda Yaccarino Takes Helm at GLP-1 Telehealth Startup eMed

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Linda Yaccarino, who recently stepped down as CEO of social media platform X, has been appointed CEO of eMed Population Health, a Miami-based telehealth startup focused on GLP-1 weight loss drugs.

Yaccarino, known for her extensive advertising and digital revenue expertise, led X through a challenging period marked by advertiser skepticism amid controversial content under Elon Musk’s ownership. She previously modernized NBCUniversal’s global advertising business over a decade.

“I brought X through a tremendous growth trajectory, and I’m proud of what we accomplished,” Yaccarino said in a Reuters interview. “Now, it’s the perfect time for a new challenge.”

Founded in 2020, eMed partners with employers and government payers to manage the use of GLP-1 drugs, a class of obesity and diabetes medications whose high costs have limited insurance coverage. Yaccarino emphasized the company’s vision to transform the weight-loss category at a critical moment.

The telehealth sector focused on GLP-1 drugs is growing rapidly but faces increased scrutiny over safety, marketing, and regulatory challenges. Industry experts note Yaccarino’s digital marketing skills will be valuable as the sector shifts toward a direct-to-consumer model.

eMed claims its platform can reduce weight loss program costs by up to 50%, offering live, on-demand care without the need for appointments. The company initially gained traction through at-home COVID-19 testing during the pandemic and later expanded into diagnostics for other illnesses but has since refocused on telehealth services.

Currently, eMed employs between 51 and 200 people.

WPP taps Microsoft exec Cindy Rose to rebuild ad group

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Britain’s advertising giant WPP named Cindy Rose, a senior Microsoft executive and current board member, as its new CEO on Thursday. Rose will take over from Mark Read on September 1, four months earlier than initially planned, as WPP faces the challenge of recovering from a major profit warning that sent its shares to a 16-year low.

Rose, who has served on WPP’s board since 2019, brings nearly a decade of senior leadership experience from Microsoft, where she most recently served as Chief Operating Officer, Global Enterprise. She also led Microsoft’s UK business and has past experience at Vodafone and Virgin Media.

WPP Chairman Philip Jansen praised Rose’s expertise in digital transformation and artificial intelligence, highlighting her role in helping large enterprises adopt new business models and revenue streams. He noted that her skills will be crucial as WPP navigates industry disruptions and macroeconomic challenges.

WPP is currently struggling with client spending slowdowns, loss of major accounts, and reduced new business, all of which contributed to the recent downgrade in profit outlook. The group, which lost its status as the world’s largest advertising firm to France’s Publicis last year, is also adapting to the rise of AI tools that empower clients to create and manage their own marketing campaigns.

Rose stated, “We have and continue to build market-leading AI capabilities, alongside an unrivalled reputation for creative excellence and a preeminent client list.”

Wolfspeed Appoints Robert Feurle as CEO Amid Industry Challenges

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Chipmaker Wolfspeed (WOLF.N) has named Robert Feurle as its new CEO, effective May 1, replacing interim chief Thomas Werner, who will resume his role as chairman. Feurle, a seasoned semiconductor executive, previously held key positions at Micron Technology, Infineon Technologies, and ams-OSRAM AG.

The leadership change follows the board’s decision to oust former CEO Gregg Lowe in November without cause. Wolfspeed has been restructuring its operations, including facility closures, to improve profitability amid slowing demand from automotive, industrial, and energy markets.

Feurle expressed confidence in revitalizing the company’s operating plan and accelerating its path to positive free cash flow. Wolfspeed continues to focus on silicon carbide technology, with significant investment in a 200-millimeter silicon carbide fab to enhance efficiency and production capacity.

Despite the announcement, Wolfspeed’s shares fell about 2% in early trading.