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Small Public Firms Turn to Ether in New Crypto Rush Despite Risks

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A growing number of smaller publicly traded companies are adding ether to their balance sheets, positioning it as both an inflation hedge and a growth asset. Corporate treasuries collectively held around 966,304 ether — worth nearly $3.5 billion — by the end of July, compared with just under 116,000 tokens at the close of 2024, according to a Reuters analysis.

Ether’s appeal lies in its dual role: it serves as a high-potential investment and as a functional asset powering the Ethereum blockchain. Unlike bitcoin, whose value depends solely on price appreciation, ether can also be staked to earn yields of about 3–4% while supporting the network. Proponents, such as Bit Digital CEO Sam Tabar, view ether as “institutional-grade” yet early enough in adoption to offer substantial upside. Others liken its role in decentralized finance to oil in the energy sector — essential infrastructure rather than just a store of value.

Investor enthusiasm has fueled sharp share price surges for companies announcing ether purchases. Peter Thiel-backed BitMine and GameSquare saw stock gains of 3,679% and 123%, respectively, after disclosing accumulation plans. However, analysts caution against overexcitement, warning that such rallies resemble the “meme stock” phenomenon.

Challenges persist, including crypto’s inherent volatility, regulatory uncertainty — especially regarding staking activities — and accounting complexities for locked tokens. Many corporate finance leaders remain wary, prioritizing liquidity and predictability over speculative gains. Staking rewards could also fall into compliance gray areas, raising questions over taxation and custodial obligations.

Despite these hurdles, some firms remain aggressive. BitMine sold a $182 million stake to ARK Invest in July, while GameSquare has hinted at further stock sales to finance ether buys. As CEO Justin Kenna put it, the approach is “opportunistic” rather than overly dilutive.

European Securities Regulator Warns Crypto Firms Against Misleading Customers on Regulation

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Europe’s securities regulator, the European Securities and Markets Authority (ESMA), issued a warning on Friday to crypto companies about misleading customers regarding the regulatory status of their products. The caution comes as European authorities intensify efforts to curb risks associated with crypto assets.

Under the EU’s new crypto regulation framework, known as MiCA, a series of investor protections are in place, including rules on safeguarding client assets and managing complaints. However, ESMA highlighted concerns over crypto asset service providers (CASPs) offering both regulated and unregulated products on the same platform, which poses risks to investors who may not clearly understand which products fall under MiCA’s protections.

ESMA pointed out that some CASPs might exploit their regulated status as a marketing tool, potentially confusing customers about which services are regulated. The regulator stressed that firms must not use their MiCA licensing as a promotional device or suggest that all crypto offerings are covered by the EU’s rules when they are not.

Products outside MiCA’s regulatory scope include direct investments in commodities like gold and crypto lending services.

The move follows global regulatory concerns about crypto investor risks, especially after the collapse of major crypto platforms such as FTX in 2022, which resulted in significant investor losses.

MiCA requires companies offering crypto services to obtain a license from national regulators, enabling them to operate across the EU. ESMA also issued guidance on the knowledge and competence standards that staff should meet to properly assess crypto companies.

ESMA’s warning coincides with the release of a peer review on Malta’s licensing process for crypto firms. The review found that while Malta’s Financial Services Authority has sufficient expertise and resources, its authorization procedures only “partially” met expected standards. Malta defended its role as an early adopter of digital asset regulation but did not directly respond to ESMA’s critique.

Concerns have been raised behind closed doors about the rapid pace at which some EU member states grant crypto licenses, according to previous Reuters reports.

Bitcoin Hits Record High Fueled by Institutional Demand and Crypto-Friendly U.S. Policies

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Bitcoin surged to an all-time high on Friday, driven by strong demand from institutional investors and supportive policies from the administration of U.S. President Donald Trump. The leading cryptocurrency reached a peak of $116,781.10 during the Asian trading session, marking a gain of over 24% for the year. It was last traded around $116,563.11.

Joshua Chu, co-chair of the Hong Kong Web3 Association, attributed the record rally to “relentless institutional accumulation,” noting that major investors are buying large amounts of Bitcoin, reducing available supply on exchanges.

In March, President Trump signed an executive order to create a strategic reserve of cryptocurrencies and has appointed crypto-friendly officials, including SEC Chair Paul Atkins and White House AI czar David Sacks. Trump’s family businesses have also entered the crypto space, with the Trump Media & Technology Group planning to launch an exchange-traded fund investing in various crypto tokens, including Bitcoin, according to a recent SEC filing.

Ethereum, the second-largest cryptocurrency, also experienced a strong rise, climbing nearly 5% to $2,956.82 and earlier reaching a five-month peak of $2,998.41.