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TOKEN2049 Singapore: Ziplines, DJs and Trump Set the Tone for a Booming Crypto Scene

The TOKEN2049 Singapore conference this week felt more like a festival than a finance event — complete with ziplines, DJs, yacht parties, and high-profile appearances from Donald Trump Jr. and other crypto leaders who hailed the growing influence of U.S. President Donald Trump on the digital assets industry.

At the two-day gathering that ended Thursday, over 25,000 participants packed the Marina Bay Sands convention centre, picking up branded merchandise, joining side events and listening to speakers such as Trump Jr. and TRON founder Justin Sun. The mood was upbeat, reflecting renewed optimism across the crypto world and Asia’s expanding digital asset market.

According to Chainalysis, total crypto transaction volume in Asia reached $2.36 trillion by June 2025 — a massive leap from $1.4 trillion a year earlier. TOKEN2049’s turnout highlighted Singapore’s ambitions to cement itself as a global crypto hub, even as the city-state’s regulators tighten oversight after a series of exchange collapses.

A CARNIVAL OF CRYPTO CULTURE

The event blurred the line between business and entertainment. Attendees zipped across a line for free backpacks, got airbrushed tattoos, tested cryotherapy chambers, and played pickleball, while DJs blasted music from every floor.
“When I came in this morning and I heard the music, I had chills,” said Hubert Tang, a 60-year-old operations executive from Singapore. “How can this not be the new era?”

More than 120 side events — from exclusive dinners to a fight night featuring crypto executives in a boxing ring — took over the city. On Thursday, nine yacht parties and local club Zouk were booked out for TOKEN2049 guests, accepting payments in Bitcoin, Ethereum, USDC, Tether, and Binance Pay.

TRUMP FAMILY TAKES THE STAGE

At the heart of the conference was the Trump family’s growing alignment with the crypto industry.
“President Trump has single-handedly saved the crypto industry from people who wanted to ruin it,” said Zach Witkoff, CEO of Tether’s U.S.-based stablecoin venture and son of Trump’s Middle East envoy Steve Witkoff, sitting next to Donald Trump Jr. on stage.
Their comments — praising the president’s stablecoin regulatory law and pro-crypto stance — drew loud cheers from attendees.

Trump Jr. argued that stablecoins will soon underpin global finance:

“I think stablecoins are going to be the thing that backfills all of these countries that used to buy U.S. Treasuries,” he said. “That’s going to maintain the dollar’s hegemony and keep the world safe and strong.”

PREDICTIONS AND INDUSTRY MOMENTUM

The conference also featured policy discussions and market forecasts, with former White House crypto adviser Bo Hines saying the stablecoin market could exceed $1 trillion within a few years — a figure he called “very conservative.”

The event underscored how Trump’s shift from crypto sceptic to industry advocate has reshaped U.S. policy and investor sentiment. His administration’s pro-innovation regulatory framework has sparked a flood of venture capital into blockchain and DeFi firms.

THE NEW CRYPTO ERA

Attendees like Ophelia Wong, a 62-year-old from Hong Kong who attended TOKEN2049 for the third time, summed up the prevailing sentiment in one word:

“Booming,” she said. “It’s an irreversible journey.”

As the music faded and the yachts returned to the docks, TOKEN2049 left one clear message: crypto’s next chapter is being written — with Asia, and Trump’s America, at the center of it.

Trump-Backed World Liberty Financial to Launch Crypto Debit Card by Early 2026

World Liberty Financial, the cryptocurrency venture backed by the family of U.S. President Donald Trump, plans to launch a crypto-linked debit card that will allow users to spend digital assets in everyday transactions as early as late 2025, according to CEO Zach Witkoff.

Speaking at the TOKEN2049 crypto conference in Singapore on Wednesday, Witkoff said the card aims to “bridge crypto assets with everyday spending,” and a pilot program is scheduled for launch next quarter. “We’ll be rolling out a debit card that will either go live in Q4 or Q1 2026,” he added.

Witkoff was joined on stage by Donald Trump Jr., co-founder of World Liberty, where both reiterated their optimistic view on cryptocurrency adoption and highlighted what they described as progress made under the Trump administration. Their comments drew cheers from attendees, reflecting the strong enthusiasm among crypto investors for the Trump family’s growing involvement in the sector.

A CRYPTO-POWERED FINANCIAL PLATFORM

Founded in 2024, World Liberty Financial (WLF) seeks to provide decentralized finance (DeFi) services, allowing users to access financial tools and payments directly through cryptocurrencies without traditional banking intermediaries.

In September 2024, the company launched its governance token $WLFI, granting holders voting rights on business proposals. According to data from CoinGecko, the token last traded 0.5% higher at $0.2011.

Witkoff confirmed that World Liberty is working on tokenizing real-world assets, including real estate, oil, and gas, as part of its long-term strategy. “We also want USD1 to be the base pair for these assets because we view it as the most trustworthy and transparent stablecoin on Earth,” Witkoff said, referring to the firm’s U.S. dollar–pegged stablecoin.

TRUMP FAMILY’S ROLE AND PROFITS

While critics have accused the Trump family of profiting from crypto ventures amid the administration’s relaxed regulatory stance, Donald Trump Jr. insisted that World Liberty Financial is “100% not a political organization.”

Reuters estimates that since its founding, the Trump family has earned around $500 million from the project — a figure based on publicly disclosed deals, crypto transaction data, and the company’s terms and conditions.

During the conference, Trump Jr. said, “My father was the first guy to run as sort of a pro-crypto president,” while Witkoff recalled early skepticism from the industry. “They called us a joke, a memecoin — they said we’d never amount to anything,” he said, before adding that World Liberty is now partnering with Aptos, a leading blockchain platform, to bring its USD1 stablecoin to the network.

The company’s planned debit card marks the next step in World Liberty’s expansion, reflecting its ambition to make digital currency spending mainstream while strengthening its ties to the global crypto ecosystem.

Donald Trump Jr.’s Influence in Building a Controversial Cabinet for Trump’s Next Term

Donald Trump Jr. has become a pivotal figure in shaping President-elect Donald Trump’s upcoming administration, leveraging his influence to prioritize loyalists and disrupt traditional norms in cabinet selections. Sources close to the transition reveal that Trump Jr.’s role as an adviser has significantly impacted decisions, elevating controversial figures and sidelining more conventional candidates.

Among the candidates championed by Trump Jr. are Senator JD Vance, chosen as Trump’s running mate, and figures like Robert F. Kennedy Jr. and Tulsi Gabbard, nominated for high-profile positions as U.S. health secretary and intelligence chief, respectively. Both nominees face potential hurdles in Senate confirmations due to their contentious views—Kennedy’s vaccine misinformation and Gabbard’s foreign policy stances, including past comments perceived as supportive of Russia and Syria.

Trump Jr. has reportedly sought candidates who align with his father’s anti-establishment and protectionist worldview. His influence extended to lobbying for Vance despite concerns over the senator’s controversial rhetoric and policies. This successful advocacy boosted Trump Jr.’s standing during the transition, granting him a notable role in key personnel decisions.

However, his sway has limits. For instance, while he supported Ric Grenell for secretary of state, Trump ultimately selected Senator Marco Rubio, a choice criticized by some core supporters for being too traditionally internationalist. Trump Jr. is not fully immersed in day-to-day vetting and mainly advises on higher-level appointments, maintaining his focus on political advocacy and media ventures.

In contrast to Trump Jr.’s prominent involvement, other family members, including Ivanka Trump and Jared Kushner, have stepped back. Kushner, who played a significant role in Middle East policy during Trump’s first term, is working informally to brief new appointees like Steve Witkoff, special envoy to the region. Ivanka and Eric Trump are also refraining from joining the new administration.

The transition team, led by Trump’s chief of staff Susie Wiles, is described as more organized compared to previous efforts, reducing the president-elect’s reliance on family members. Despite this, Trump Jr.’s focus on loyalty and ideological alignment marks a shift in how the Trump administration approaches governance, potentially setting the stage for significant political and policy shifts in the coming term.