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Elon Musk’s X Increases Premium-Plus Subscription Pricing to Boost Creator Payments

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Elon Musk’s social media platform X, formerly known as Twitter, has increased the cost of its premium-plus subscription tier in several markets starting December 21, aiming to enhance payouts for content creators. The price for this top-tier plan has risen from $16 to $22 per month in the United States, as announced in a recent blog post. Meanwhile, the pricing for the basic tier and premium subscriptions remains unchanged at $3 and $8, respectively.

In October, X revised its revenue-sharing practices to ensure that subscription fees more effectively benefit creators. The updated model emphasizes content quality and user engagement, rather than relying primarily on ad views, to determine creator compensation.

The new pricing applies only to new subscribers, while existing members will continue to pay the previous rate until January 20. Premium-plus subscribers gain benefits such as ad-free browsing, enhanced access to the Grok AI chatbot, and Radar—a feature offering real-time analytics on trending topics through keyword tracking.

This move underscores Musk’s broader strategy to diversify X’s revenue streams. The platform, historically dependent on advertising revenue, is now focusing on subscriptions as a key growth driver. Since acquiring Twitter and rebranding it to X, Musk has been working to reshape the platform’s business model to better align with the demands of both creators and subscribers.

 

House Democrats Accuse GOP of Caving to Musk in Funding Bill

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House Democrats Jim McGovern of Massachusetts and Rosa DeLauro of Connecticut criticized their Republican colleagues for allegedly bowing to Elon Musk’s demands, which they claim led to the removal of a provision from a bipartisan government funding bill aimed at regulating U.S. investments in China.

In the aftermath of a separate stopgap funding bill passed over the weekend to prevent a government shutdown, McGovern took to X (formerly Twitter) to express his disappointment, stating that more could have been accomplished. He argued that the scrapped provision would have helped keep cutting-edge technologies like AI and quantum computing in the U.S. and preserved American jobs. However, he contended that Musk’s influence was a significant obstacle to this progress.

Musk’s companies, including Tesla and SpaceX, have extensive business dealings in China. Tesla operates a factory in Shanghai without a local joint venture, and it recently built a battery plant near the city. Musk is also pursuing self-driving vehicle technology development in China, which Democrats like McGovern claim could jeopardize U.S. security.

McGovern pointed out that Musk’s business interests depend on maintaining favorable relations with the Chinese government, writing that Musk is “bending over backwards to ingratiate himself with Chinese leaders.” Furthermore, Musk’s SpaceX has been reported to have withheld its Starlink satellite internet service over Taiwan at the request of Chinese and Russian authorities.

DeLauro, the top Democrat on the House Appropriations Committee, echoed concerns in a letter to Congress, criticizing Musk’s close ties with the Chinese Communist Party. She expressed alarm over Musk’s need for Chinese government approvals for his projects in the country and emphasized the potential risks of his growing influence.

Musk responded on X by calling DeLauro an “awful creature.”

The dispute unfolded as former President Donald Trump had expressed opposition to the original funding bill, instead seeking a new bill to raise the debt ceiling and avoid a financial showdown during the early months of his potential second term. Although Trump’s influence was felt in the discussions, the stopgap funding bill signed by President Joe Biden on Saturday did not include the debt ceiling suspension Trump had sought.

Musk, who acquired Twitter in 2022 and rebranded it as X, has since become a key supporter and adviser to Trump, contributing heavily to the 2024 campaign cycle.

 

Tesla Resumes Hunt for New Delhi Showroom in Partnership with DLF

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Tesla has reportedly resumed its search for showroom space in New Delhi, signaling a renewed interest in the Indian market after previously putting its investment plans on hold. According to sources familiar with the matter, the electric vehicle (EV) giant is now in discussions with DLF, India’s largest property developer, to secure prime retail space in the capital region. This marks the first indication that Tesla may be re-evaluating its strategy for entering one of the world’s largest automobile markets.

Earlier this year, Tesla’s plans to invest in India appeared to falter when Elon Musk canceled a proposed visit to meet Indian Prime Minister Narendra Modi. The visit was expected to coincide with an announcement of a significant investment, ranging from $2 billion (roughly ₹16,972 crore) to $3 billion (roughly ₹25,458 crore). However, the trip was abruptly called off as Tesla faced internal challenges, including a decision to reduce its workforce by 10 percent amid declining global sales. This pause in plans also led to a temporary halt in the company’s search for retail spaces in India.

Sources indicate that Tesla’s discussions with DLF are still in the early stages and may not necessarily result in a final agreement. The EV manufacturer is also reportedly exploring other options for securing showroom and service space in New Delhi. Tesla is said to be seeking a retail space of 3,000 to 5,000 square feet for a consumer experience center, along with a significantly larger facility—approximately three times the size—for delivery and service operations. These spaces are seen as critical for Tesla to establish its presence and provide seamless after-sales support in the Indian market.

Both Tesla and DLF have declined to comment on the ongoing discussions. Despite the uncertainty, Tesla’s renewed efforts suggest that the company is positioning itself to tap into India’s rapidly growing EV market, driven by increasing consumer interest and government initiatives promoting electric mobility. If successful, Tesla’s entry could further accelerate the adoption of EVs in the country, while potentially reshaping the competitive landscape of India’s automobile sector.