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Anthropic Plans to Give Enterprise Customers More Control Over Data Retention

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Anthropic is reportedly preparing changes to its enterprise data retention policy that would give business customers greater control over where sensitive information is stored when using advanced Claude models.

Under the proposed system, enterprise users would still be required to retain data for 30 days, but they could choose to keep that information on their own cloud infrastructure rather than relying solely on Anthropic’s systems.

The company is also expected to introduce a new safety framework later this year. Anthropic has reportedly been working with more than 100 enterprise customers, including Salesforce, to develop the updated approach.

The move follows Anthropic’s earlier decision to require 30-day retention of enterprise traffic on its more powerful Fable and Mythos models, a measure designed to help detect potential cyber misuse.

The policy shift comes as competition intensifies around AI security and enterprise privacy. OpenAI recently announced a safety system designed to identify misuse without retaining customer data, increasing pressure on rivals to offer stronger privacy controls.

AI Automation Startup UnifyApps Raises $50 Million, Names Sprinklr Founder as Co-CEO

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UnifyApps, an AI automation startup that integrates enterprise systems to streamline routine business processes, has raised $50 million in a Series B funding round led by WestBridge Capital and appointed Sprinklr founder Ragy Thomas as its new chairman and co-CEO.

The fresh funding values the company at around $250 million, according to a source familiar with the matter. Investors including ICONIQ Capital also joined the round, bringing UnifyApps’ total funding to about $81 million since its launch in 2023.

Positioning itself as an “enterprise operating system for AI,” UnifyApps connects corporate software platforms such as Salesforce and Workday to large language models, helping businesses automate repetitive tasks like HR workflows, claims processing, and supply chain management.

Clients include Lowe’s, HDFC Bank, and Deutsche Telekom, which use UnifyApps’ technology to boost efficiency across departments. The company reported a sevenfold increase in annual revenue, though it did not disclose figures.

Thomas, who built Sprinklr into a billion-dollar customer experience firm, said UnifyApps’ edge lies in being purpose-built for AI—unlike older automation players such as UiPath and Automation Anywhere, which are retrofitting legacy platforms to include AI features. “We’re not layering AI on top of old systems—we’re rethinking the operating model around it,” he told Reuters.

Co-founder Pavitar Singh will continue to serve as co-CEO. The company plans to use the new funds to expand its 400-person workforce by over 100 employees, enhance its AI platform, and strengthen its presence in Europe.

The surge of investment reflects growing demand for enterprise AI integration tools, even as research from MIT shows that 95% of corporate AI projects have yet to deliver meaningful returns—underscoring the difficulty of translating hype into productivity.

Anthropic launches low-cost Haiku 4.5 model to make AI more accessible for businesses

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AI startup Anthropic has unveiled a major update to its smallest model, Haiku, as it seeks to make artificial intelligence more affordable and practical for companies outside Silicon Valley. The new version, Haiku 4.5, costs about one-third as much as Anthropic’s Sonnet 4 and just one-fifteenth the price of its flagship Opus model, while matching or outperforming mid-tier models on tasks like coding and data synthesis.

Chief Product Officer Mike Krieger said the upgrade reflects a growing demand among traditional businesses for cost-effective AI tools that still deliver high performance. “Small models really help because they can be a more economical way of deploying at scale,” Krieger told Reuters, noting that cheaper AI makes it easier for firms to integrate intelligent assistants into systems used by thousands of employees.

Anthropic’s enterprise business now accounts for about 80% of its revenue, with over 300,000 corporate customers using its AI tools internally or within their products. The company’s annual revenue run rate has reached nearly $7 billion, underscoring its rapid ascent in the AI sector.

Founded in 2021 by former OpenAI employees, the San Francisco-based company has become one of the strongest challengers to OpenAI, backed by a recent valuation of $183 billion.

Anthropic’s smaller models, such as Haiku, aim to balance power and affordability at a time when companies are pushing back against the massive computational costs of training and running large-scale AI systems. The firm says businesses can even combine models — using advanced ones for strategic planning and smaller ones for everyday tasks like information synthesis and web searches.