Salesforce has announced expanded partnerships with OpenAI and Anthropic to integrate their most advanced AI models into the company’s new Agentforce 360 platform, deepening its commitment to delivering enterprise-grade AI tools for businesses and regulated industries.
Under the agreements unveiled on Tuesday, OpenAI’s GPT-5 and Anthropic’s Claude models will be embedded directly into Salesforce’s ecosystem. This integration allows employees and consumers to access customer data, analytics, and automation tools seamlessly within ChatGPT, Slack, and Salesforce applications.
The partnerships position Agentforce 360, launched globally this week, as a central hub for AI agents, enabling companies to create, deploy, and manage AI workflows across their entire organizations. Salesforce said the initiative reflects a growing demand for secure, compliant generative AI in sectors such as finance, healthcare, and cybersecurity.
The collaboration with OpenAI will allow users to work with Salesforce data and build Tableau visualizations directly within ChatGPT, while a new Agentforce Commerce feature will let merchants sell products through ChatGPT’s Instant Checkout, maintaining full control of data and fulfillment.
Meanwhile, Anthropic’s Claude family of models will power AI solutions tailored for regulated industries and will be integrated more deeply into Slack and Salesforce’s own cloud infrastructure to ensure security and compliance.