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Microsoft Accuses Google of Running “Shadow Campaigns” to Influence European Regulators

Microsoft publicly accused Google of orchestrating “shadow campaigns” in Europe, claiming Google is backing a consortium to sway European regulators against Microsoft. According to a blog post by Microsoft’s attorney Rima Alaily, Google allegedly hired DGA Group, a consulting firm, to form the Open Cloud Coalition, which includes certain European cloud companies.

Alaily asserted that the coalition is an “astroturf group” organized to undermine Microsoft and influence policymakers under the guise of promoting “a fair, competitive, and open cloud services industry.” Alaily linked a flyer for the Open Cloud Coalition, which aims to address competition in cloud services across the UK and EU, with Google reportedly backing it financially and providing resources.

Google, under increasing scrutiny in both Europe and the U.S. — where it faces its second antitrust trial — responded, emphasizing its own concerns over Microsoft’s alleged anticompetitive practices. Google maintains that Microsoft’s licensing agreements for Windows Server create unfair conditions that limit customer choice and stifle innovation, impacting both cybersecurity and market competitiveness. In September, Google filed a complaint with the European Commission, specifically calling out Microsoft’s Windows Server licensing practices. Microsoft counters that its clients benefit by saving up to 36% when using Windows Server on its own cloud infrastructure compared to Amazon’s.

Alaily further alleged that Google has repeatedly aimed to disrupt Microsoft’s standing in both the U.S. and Europe. She highlighted Google’s financial support for the Coalition for Fair Software Licensing, which in 2023 petitioned the U.S. Federal Trade Commission to investigate Microsoft’s cloud licensing practices. Additionally, Alaily claimed that Google offered $500 million to members of the Cloud Infrastructure Services Providers in Europe to oppose a potential antitrust settlement related to Microsoft, which eventually was resolved in July.

The two tech giants, competing for dominance in cloud services, online advertising, and productivity software, continue to clash, with Google’s alleged covert campaigns adding fuel to their intensifying rivalry.

 

Europe Plans Stronger Sanctions on Russia Amid Concerns Over Potential U.S. Policy Shift Under Trump

European diplomats are working to solidify sanctions against Russia in preparation for a possible shift in U.S. policy should former President Donald Trump win the 2024 election. EU officials are considering measures like long-term freezes on Russian central bank assets, tighter monitoring of goods destined for Russia, and expanded restrictions on Russian oil shipping. The goal is to ensure that sanctions against Moscow remain firm even if the U.S. adopts a less aggressive approach.

Key Sanctions Initiatives

To reduce reliance on U.S. enforcement, Europe is exploring several mechanisms. One proposed “catch-all” clause would allow customs officials to scrutinize shipments with unusual routes, like those passing through Russia en route to Central Asia. Another idea involves extending the current six-month renewal requirement on frozen Russian central bank assets to a 36-month interval, ensuring continuity in this major sanction. Additionally, the European Union is working on its 15th sanctions package to further restrict Russian oil revenue and monitor the re-export of restricted goods through non-EU subsidiaries.

French Brandy Producers Brace for Impact of EU-China Trade Dispute

In the Cognac region of western France, known for its world-renowned brandy, producers are grappling with the fallout from a growing trade dispute between the European Union and China. The EU’s impending tariffs on Chinese electric vehicles (EVs) and China’s retaliatory measures on French brandy imports are casting a shadow over the local economy.

Christophe Bouetard, a car dealer in Cognac who sells Chinese-made MG electric vehicles, is among those most affected. His dealership relies heavily on sales of Chinese-made EVs, which will soon face a 45% EU tariff, threatening nearly half his business. Many of his customers are involved in the brandy trade, another sector now targeted by Chinese tariffs.

Bouetard described the situation as a “double hit,” with both the automotive and brandy industries suffering. “We’re caught in a vice, between the Cognac region and the image of our Chinese vehicles, which are now in conflict because of these European tariffs,” Bouetard said.

Cognac Industry Faces Challenges

The Cognac region has already been reeling from a decline in exports. After a decade of growth, foreign sales dropped by over 20% in 2023 due to inflation, poor harvest conditions, and a disease affecting grapevines. The latest blow comes from China’s provisional anti-dumping measures, introduced in response to the EU’s planned tariffs on Chinese EVs, which were heavily supported by France.

In 2022, French brandy shipments to China were valued at €1.7 billion, with €1 billion in revenue flowing directly to Cognac producers. France’s trade ministry has labeled China’s move a violation of free trade, and the European Commission plans to challenge it at the World Trade Organization (WTO). French Trade Minister Sophie Primas emphasized that while France is not seeking a trade war with China, it aims to re-establish fair competition.

Concerns Over the Future of the Industry

Despite the strong rhetoric from Paris, Cognac producers fear their industry may be sacrificed in efforts to protect Europe’s larger car industry from competition with cheaper Chinese-made EVs. A senior Cognac official, speaking anonymously, expressed concerns that the French government may not be able to prevent permanent tariffs on brandy. During discussions with high-ranking officials, no clear solution had been offered.

The tariffs have sent ripples through France’s luxury sector. Shares of companies like LVMH, Remy Cointreau, and Pernod Ricard—responsible for iconic cognac brands such as Hennessy, Remy Martin, and Martell—fell sharply after China’s announcement. Cognac producers fear that if China’s retaliatory measures become permanent, exports to the country, which is Cognac’s second-largest market after the U.S., will plummet.

French agriculture officials, including former Agriculture Minister Marc Fesneau, believe that China’s actions specifically target France. “Cognac is France, so we can see China’s diplomatic game,” Fesneau said.

China’s New Measures and Their Impact

Starting Friday, importers of EU-origin brandy will have to place security deposits between 34.8% and 39% of the import value under China’s temporary measures. Should these duties become permanent, they would severely impact the high-end cognac market, as Chinese consumers primarily purchase the oldest and most expensive bottles.

Emmanuel Painturaud, a cognac producer who co-owns Painturaud Frères Cognac with his brothers, expressed deep concern, calling China’s response particularly damaging for the region. “Wine makers feel like they’re being held hostage, with some vindictive moves by the Chinese government,” he said.

Nearly all of Cognac’s production is exported, and its historic trade links with China span over 250 years. Local winegrowers now fear the worst. “If we add the loss of our second market, the consequences will be catastrophic,” warned Anthony Brun, chairman of the General Union of Cognac Winegrowers (UGVC).

Bouetard’s Automotive Concerns

As Bouetard’s car dealership navigates the same storm, he hopes to mitigate some of the fallout by promoting hybrid vehicles and speculating that Chinese carmakers may begin building factories in Europe to bypass the new tariffs. However, he acknowledges that 2024 will be a difficult year. “If the 45% tariffs become a permanent reality, we’re going to have to find solutions,” he admitted.

For now, the Cognac region waits anxiously, with producers and dealers alike bracing for the potential long-term impacts of this international trade dispute.