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Mattel and Hasbro Miss Holiday Window for “KPop Demon Hunters” Toys Despite Huge Netflix Success

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Fans eager to buy “KPop Demon Hunters” toys this holiday season will have to wait until next year, as Mattel (MAT.O) and Hasbro (HAS.O) will not ship most licensed products until January, missing the crucial shopping period. The two toymakers recently struck licensing deals with Netflix (NFLX.O) to produce dolls, games, and collectibles based on the hit animated film, which has become the streamer’s most-watched movie ever.

According to sources cited by Reuters, the companies underestimated the film’s crossover appeal among K-pop, anime, and casual audiences before its June release, delaying their licensing commitments. Typically, toymakers plan 12–18 months in advance to design, manufacture, and distribute merchandise before the holiday season, which generates roughly one-third of annual sales.

Netflix said the toys — including Mattel’s three-doll set and Hasbro’s Monopoly card game — will be available for pre-order soon but won’t arrive until early 2025. Funko (FNKO.O) will also release collectible figurines inspired by the movie’s characters, shipping by January 30, according to its website.

Mattel CEO Ynon Kreiz told Reuters the company is “fast-tracking development given the strong demand,” while Hasbro’s Tim Kilpin said such breakout hits are rare and exciting, noting that “new properties like this can surprise the market.”

Released in June, “KPop Demon Hunters” quickly became a global phenomenon, with its soundtrack single “Golden” topping Billboard’s Hot 100 and a theatrical sing-along release selling out in over 1,300 cinemas. The film’s success highlights Netflix’s growing push into merchandise licensing, a strategy long dominated by Disney and Warner Bros Discovery.

Industry experts said the missed opportunity stings at a time when toy companies face rising tariffs, high production costs, and competition from digital entertainment. Still, the hype surrounding “KPop Demon Hunters” could extend well into 2025 — potentially turning next year’s release of toys and collectibles into one of the industry’s biggest events.

JD.com Surpasses Revenue Estimates with Robust Demand and Government Stimulus Boost

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JD.com, China’s e-commerce giant, posted its strongest revenue growth in 11 quarters on Thursday, beating market expectations for the fourth quarter. The company’s success was driven by a combination of deep discounts, government subsidies, and a strong holiday shopping season, resulting in a 13.4% year-over-year revenue increase. JD.com reported total revenue of 346.99 billion yuan ($47.91 billion), surpassing analysts’ expectations of 332.35 billion yuan, according to data from LSEG.

Shares of JD.com rose over 5% in early trading following the positive earnings report. The company’s performance reflects the competitive nature of China’s e-commerce market, with major players like JD.com and Alibaba slashing prices to attract customers. Furthermore, the Chinese government’s fiscal stimulus efforts, which include incentives for consumer goods trade-ins, have helped boost domestic consumption.

JD.com, a significant retailer of home appliances in China, is optimistic about future consumption trends, forecasting a rebound in demand and an improvement in customer experience driven by AI. CEO Sandy Xu highlighted that the company expects stronger growth in 2024, aided by the government’s fiscal policies and technological advancements.

In addition to its e-commerce dominance, JD.com is diversifying its business. The company announced its entry into the food delivery market in February, leveraging its extensive warehousing and logistics infrastructure to expand its offerings. Analyst Vinci Zhang sees this as a natural extension of JD.com’s capabilities.

For the October-December quarter, JD.com reported net income attributable to its ordinary shareholders of 9.9 billion yuan, a significant increase from 3.4 billion yuan during the same period last year.

AI-Driven Shopping Boosts Online Holiday Sales, Salesforce Data Shows

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AI-powered chatbots and other digital tools significantly contributed to a nearly 4% year-over-year increase in U.S. online sales during the 2024 holiday season, according to Salesforce data. Retailers harnessed AI-driven customer service features such as conversational chatbots, targeted promotions, and personalized product recommendations to attract shoppers seeking trending products and the best deals.

From November 1 to December 31, U.S. online sales reached $282 billion, up from $272 billion in 2023, surpassing Salesforce’s initial 2% growth forecast, despite more restrained discounts. AI-based chatbots saw a 42% increase in usage compared to the previous year, with Salesforce analyzing data from 1.6 trillion page views to reach this conclusion.

Globally, AI-driven sales grew to $229 billion, compared to $199 billion in 2023. While AI was a major growth driver, a concerning 28% product return rate, up from 20% in 2023, was highlighted as a potential drag on profit margins for retailers, according to Caila Schwartz, director of Consumer Insights at Salesforce.

“Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimize revenue losses on returns and re-engage with shoppers,” Schwartz said.

The report also noted that mobile shopping peaked on Christmas Day, with 79% of all orders made through smartphones during the holiday season. Social media platforms like TikTok Shop and Instagram helped drive 14% of all traffic to e-commerce sites.