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Apple Shares Rise as Strong Holiday iPhone Sales Forecast Eases Supply Concerns

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Apple shares climbed about 2% in premarket trading on Friday after the company’s upbeat holiday quarter forecast reassured investors that strong demand for the iPhone 17 lineup is driving a sales rebound despite ongoing supply delays in China.

The company’s latest projections, announced earlier this week, helped ease concerns about production bottlenecks that had weighed on fourth-quarter performance. The optimism pushed Apple’s market capitalization back above $4 trillion, placing it alongside tech giants Nvidia and Microsoft in the exclusive multi-trillion-dollar club.

Investors also took comfort in Apple’s measured approach to integrating artificial intelligence, with analysts noting that the company’s strategy emphasizes precision over speed. “When you’re really big like Apple, you don’t have to move fast — sometimes you just have to get it right eventually,” said Eric Clark, Chief Investment Officer at Accuvest.

Despite its rally, Apple remains one of the weaker performers among the “Magnificent Seven” group of mega-cap tech stocks this year, trailing Nvidia and Microsoft but showing resilience amid global supply headwinds.

According to LSEG data, Apple’s stock trades at 33.4 times analysts’ earnings forecasts, above Microsoft’s 31.7 and Meta’s 22.3, reflecting investor confidence in the company’s long-term innovation and profitability.

Apple Forecasts Strong Holiday Quarter as iPhone 17 Demand Surges

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e CEO Tim Cook announced forecasts for the company’s upcoming holiday quarter that surpass Wall Street expectations, driven by robust demand for the new iPhone 17 lineup despite ongoing supply challenges. Cook expects iPhone sales to grow by double digits year-over-year and total revenue to rise between 10% and 12% in Apple’s fiscal first quarter of 2026.

The company’s previous quarter saw iPhone sales fall short of projections due to shipping delays and supply constraints, particularly in China, where the launch of the ultra-thin iPhone Air was delayed. However, the shortfall was offset by strong sales in other product categories, such as AirPods featuring AI-powered translation capabilities.

Apple’s quarterly revenue reached $102.47 billion with profits of $1.85 per share, beating Wall Street’s expectations. Shares rose 3.7% in after-hours trading following the announcement.

Cook said supply constraints on several iPhone 17 models persist, but the company is working rapidly to fulfill orders. “It’s a good problem to have,” he remarked, emphasizing Apple’s confidence in returning to growth in China during the next quarter.

The company’s broader strategy focuses on integrating advanced AI features into its ecosystem. While rivals have surged ahead in AI, Cook confirmed that Apple is making “good progress” on major Siri upgrades expected next year. With its new iPhone Air, enhanced Pro models, and strong holiday demand, Apple is poised for one of its most profitable quarters yet.

AT&T Beats Subscriber Forecasts as iPhone Deals and Bundled Plans Boost Growth

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AT&T added more new wireless customers than expected in the third quarter, lifted by bundled service discounts and aggressive iPhone 17 promotions that helped it compete in a crowded U.S. telecom market. However, the company’s shares fell about 2% on Wednesday after slightly missing revenue estimates due to weaker equipment sales.

The September quarter is a key period for wireless carriers, coinciding with Apple’s annual iPhone release, when firms battle fiercely to win subscribers. AT&T rolled out generous trade-in offers and upgrade incentives to draw new users and push existing ones toward higher-tier plans.

The company reported 405,000 new postpaid wireless subscribers, surpassing FactSet’s estimate of 334,100, while equipment revenue from its mobility division rose 6.1% to $4.79 billion, slightly below Visible Alpha’s forecast of $4.93 billion. Operating costs climbed 3.8%, driven by pricier phones and heavier marketing expenses.

Analysts said the fourth quarter could see an even sharper rise in customer upgrades during the holiday season, pressuring profit margins. MoffettNathanson noted that “a normalization of upgrade rates” could increase churn and reduce average revenue per user (ARPU).

To retain customers, AT&T has leaned on its bundled fiber and wireless offerings, offering discounts to multi-service subscribers. The strategy is paying off: over 41% of AT&T’s fiber broadband customers now also use its mobile service, and broadband net additions of 558,000 marked the company’s best performance in over eight years.

Still, revenue from AT&T’s business wireline unit fell 7.8%, reflecting ongoing declines in legacy voice and data products.

On an adjusted basis, the company earned $0.54 per share, matching analyst expectations. Total revenue came in at $30.7 billion, just shy of the $30.87 billion forecast.

While the results highlight AT&T’s subscriber momentum, analysts warn that the coming upgrade surge could test the sustainability of its current growth strategy.