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Nintendo Switch 2 Sets Record as Fastest-Selling Console in Company History

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Nintendo announced on Wednesday that its recently launched Switch 2 console sold over 3.5 million units within the first four days, marking the fastest sales start for any Nintendo gaming device to date. The launch took place on June 5.

The Kyoto-based gaming giant projects that Switch 2 sales will reach 15 million units by the end of the current financial year in March 2026, reflecting strong global demand.

Doug Bowser, President and COO of Nintendo of America, highlighted the enthusiasm from fans worldwide, praising the Switch 2 as an enhanced gaming experience that works seamlessly both at home and on the go.

Since its debut in 2017, the original Nintendo Switch has sold 152 million units, supported by blockbuster games like “The Legend of Zelda” series and the viral success “Animal Crossing: New Horizons” during the COVID-19 pandemic.

The Switch 2 offers a more powerful performance, featuring a larger screen and upgraded graphics while maintaining many design elements familiar to Switch users. It launched alongside popular titles such as “Mario Kart World,” fueling the early sales surge.

Gamers Line Up for Nintendo Switch 2 Amid High Demand on Launch Day

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Enthusiastic gamers queued up on Thursday for the launch of Nintendo’s Switch 2, showcasing strong demand for the next-generation gaming console. The new device, priced at $499.99, features a larger screen and improved graphics while debuting with titles like Mario Kart World.

In Tokyo’s Ikebukuro district, winners of a sales lottery by electronics retailer Bic Camera gathered early to collect their Switch 2 units. Yumi Ohi, a 30-year-old delivery contractor who traveled from nearby Saitama prefecture after missing previous lotteries, expressed her excitement: “I feel like I’m going to cry.”

Since its original launch in 2017, the Nintendo Switch has sold 152 million units and become a cultural phenomenon with hits such as The Legend of Zelda and Animal Crossing: New Horizons. Analyst Piers Harding-Rolls of Ampere Analysis expects the large Switch user base to help drive strong initial adoption for the new model. He added that Nintendo appears better prepared to meet demand this time around.

The launch is also a test for Nintendo’s supply chain amid ongoing U.S.-China trade tensions. Nintendo forecast sales of 15 million Switch 2 units this financial year, alongside 4.5 million of the original Switch.

President Shuntaro Furukawa said the company will boost production and focus on sales promotion to surpass these targets. The Switch 2 sales lottery on Nintendo’s Japanese store drew 2.2 million applicants, while pre-orders at Target in the U.S. sold out in under two hours.

Serkan Toto, founder of Kantan Games, warned buyers they might face weeks or months before the console becomes widely available in stores. Investor enthusiasm is high, with Nintendo shares up 28% year-to-date despite a recent 2% dip.

However, some analysts caution that casual gamers might wait to see how the Switch 2’s game library expands beyond launch titles. Ampere forecasts sales exceeding 100 million units by 2030.

The launch also sparked debate over game pricing, with Mario Kart World priced at $79.99 in the U.S. Longtime gamer Akitomo Takahashi, 40s, considered this reasonable given historical game prices and looks forward to playing Elden Ring on the new console.

Nintendo Forecasts 15 Million Switch 2 Sales, Sees 13% Profit Rise Despite Tariff Risks

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Nintendo expects to sell 15 million units of its upcoming Switch 2 console in the fiscal year ending March, projecting a 13% increase in operating profit to 320 billion yen ($2.22 billion) amid ongoing global trade tensions.

Key Highlights:

  • Switch 2 Launch: The successor to the original Switch, which sold over 150 million units since 2017, will debut on June 5. It will feature improved graphics and a larger screen.

  • Tariff Concerns: Nintendo paused U.S. pre-orders temporarily due to uncertainty over President Trump’s tariffs, but resumed after deciding to keep the U.S. retail price at $449.99.

  • Profit Outlook: Although Nintendo expects a profit hit in the tens of billions of yen from tariffs, it anticipates a solid rebound from last year’s 46.6% drop in operating profit to 282.5 billion yen.

  • Software Expectations: Nintendo forecasts 45 million Switch 2 software sales, alongside 4.5 million units of the original Switch and 105 million software units for that aging system.

  • Launch Titles: Switch 2 will debut with anticipated games including “Mario Kart World”, expected to boost early adoption.

Market Context:

  • Analysts like Serkan Toto of Kantan Games believe Nintendo’s forecast is conservative, with potential demand pushing sales closer to 20 million units.

  • The Switch 2 arrives as competitors Sony and Microsoft increase their console prices, potentially making Nintendo’s launch more appealing.

Despite ongoing trade war risks and pricing sensitivities, early signs suggest robust demand for Nintendo’s new hardware, which will be crucial for maintaining momentum in a business still heavily reliant on console sales.