Yazılar

Meta Buys AI Startup Manus to Accelerate Artificial Intelligence Push

/in /tarafından

Meta is acquiring artificial intelligence startup Manus as the owner of Facebook and Instagram steps up efforts to expand AI capabilities across its platforms. The company did not disclose financial terms, though The Wall Street Journal reported the deal was valued at more than $2 billion.

Manus, a Singapore-based platform with Chinese roots, launched a general-purpose AI agent earlier this year offering paid tools for research, coding and other tasks. Meta said Manus already serves millions of users worldwide and will help deliver AI agents across its consumer and business products, including Meta AI.

Manus CEO Xiao Hong said joining Meta would provide a stronger foundation without changing how the platform operates. Manus will continue selling subscriptions through its own app and website and confirmed it will remain based in Singapore.

Picture background

The startup has grown rapidly, announcing earlier this month that it surpassed $100 million in annual recurring revenue just eight months after launch. Early backers reportedly included Tencent Holdings, ZhenFund and HSG.

Meta said there will be no continuing Chinese ownership interests after the deal and that Manus will discontinue operations in China. The move comes as Meta CEO Mark Zuckerberg seeks to strengthen the company’s AI position amid competition from Google and OpenAI. In June, Meta invested $14.3 billion in Scale AI and recruited its CEO to help lead advanced AI development.

Apple AI executive Ke Yang departs for Meta amid intensifying talent war

/in /tarafından

Apple has lost another key artificial intelligence executive to Meta, as competition for top AI talent across Silicon Valley continues to escalate. Ke Yang, who was recently appointed to lead Apple’s new Answers, Knowledge and Information (AKI) division — a team central to the overhaul of Siri and Apple’s web-based AI search project — is reportedly leaving to join Meta Platforms, according to Bloomberg News.

Yang’s departure comes just weeks after her promotion, which positioned her at the forefront of Apple’s push to develop a ChatGPT-like AI-driven search tool. The project was expected to debut in March as part of Apple’s broader effort to integrate generative AI into its ecosystem.

Neither Apple, Meta, nor Yang have commented publicly on the move. Yang joined Apple in 2019, according to her LinkedIn profile.

Meta, led by Mark Zuckerberg, has been aggressively recruiting AI experts from competitors including Apple, Google, OpenAI, and Anthropic, as major tech firms pour billions into advancing generative AI and large language models. Bloomberg previously reported that other Apple executives, including Ruoming Pang and Robby Walker, have also recently left the company amid the growing AI talent war.

The move underscores the fierce competition among tech giants seeking to gain an edge in the race toward AI-powered search and digital assistants — a space increasingly defined by breakthroughs in conversational models and multimodal intelligence.

Meta to Use AI Chat Data to Personalize Content and Ads Starting December

/in /tarafından

Meta Platforms announced that beginning December 16, the company will start using users’ interactions with its generative AI tools to personalize both content and advertising across its major apps, including Facebook and Instagram.

The change — which will roll out globally except in the UK, the European Union, and South Korea — will apply to anyone who uses Meta AI, the company’s generative chatbot available via text or voice. Starting October 7, Meta will notify users of the update. However, there will be no option to opt out of this data integration.

AI INTERACTIONS TO SHAPE RECOMMENDATIONS

Meta said that user conversations with its AI — whether discussing travel, sports, or hobbies — will become an additional data signal alongside likes, follows, and other activity to help refine content recommendations and ad targeting.

For example, a user chatting with Meta AI about hiking might later see hiking-related groups, friends’ outdoor posts, or ads for hiking gear.
“People’s interactions simply are going to be another piece of the input that will inform the personalization of feeds and ads,” said Christy Harris, Meta’s privacy policy manager.

The company clarified that AI interactions involving sensitive topics — such as religion, sexuality, health, political affiliation, or ethnicity — will not be used for advertising purposes.

A MASSIVE PERSONALIZATION PUSH

The update is part of Meta’s broader strategy to make its AI ecosystem deeply integrated across all its apps. According to the company, Meta AI now has over 1 billion monthly active users, marking one of the fastest-growing AI deployments worldwide.

At the company’s annual shareholder meeting, CEO Mark Zuckerberg said the goal for 2025 is to make Meta AI the leading personal assistant, emphasizing personalization, natural voice interactions, and entertainment.

The integration comes amid a new phase of AI monetization among tech giants. Both Google and Amazon are already leveraging AI to boost cloud revenues, but Meta’s move is unique for its cross-platform scale and its decision to blend AI chat data with social and ad algorithms.

By combining behavioral, conversational, and contextual signals, Meta aims to offer advertisers more effective targeting while keeping users more engaged through hyper-personalized recommendations.