Yazılar

Apple and NBCUniversal to launch $14.99 Apple TV–Peacock streaming bundle

/in /tarafından

Apple and NBCUniversal’s Peacock are teaming up to launch a new streaming bundle next week that combines Apple TV+ and Peacock Premium for $14.99 per month, offering U.S. customers a 30% discount compared with separate subscriptions.

The bundle, available starting Monday, will also include an option to pair Apple TV+ with Peacock Premium Plus for $19.99 per month, the companies said on Thursday.

The partnership brings together hit shows such as Apple TV’s Ted Lasso, Silo, and Foundation with Peacock favorites including The Traitors, Bel-Air, and Law & Order, offering subscribers a richer lineup of originals, movies, and live sports.

Matt Strauss, chairman of NBCUniversal Media Group, said the collaboration was designed to simplify access for viewers and “redefine what the customer journey should be for a streaming bundle.”

As part of the rollout, users of both apps will be able to sample select shows from the partner service: Peacock subscribers will get free access to the first three episodes of Slow Horses, Palm Royale, and Prehistoric Planet, while Apple TV+ users can preview episodes of Bel-Air, Twisted Metal, and The Real Housewives of Miami.

The move underscores a growing trend in the streaming industry, where major platforms are joining forces to boost subscriber growth and improve retention amid intensifying competition and rising content costs.

Google to power LA28 Olympics with cloud and AI technology

/in /tarafından

Google has been named the official cloud provider for the Los Angeles 2028 Olympic and Paralympic Games, joining LA28 as a founding partner in a deal that also includes Team USA and NBCUniversal’s broadcast coverage. The collaboration will leverage Google Cloud’s infrastructure and AI tools, including its Gemini model and a new AI Mode in Search, to enhance both event operations and the fan experience.

Casey Wasserman, LA28 chairperson and president, said the partnership will help deliver “a technologically advanced, engaging, and digitally accessible Games.” Google’s systems will support venue navigation, real-time updates, and interactive digital experiences for millions of spectators and volunteers.

Marvin Chow, Google’s VP of marketing, said the collaboration will make the Games “more personal and interactive,” while NBCUniversal’s ad chief Mark Marshall noted that integrating Google’s AI with NBCU’s content would create “a world-class viewing experience.”

YouTube will also partner with NBCUniversal to host exclusive Games-related content, expanding audience reach across platforms.

With more than 70,000 workers and volunteers expected, Google’s technology will serve as a digital backbone for the Olympics. It becomes LA28’s fifth founding partner, alongside Starbucks, Honda, Comcast, and Delta.

The LA28 organizers, a private non-profit, aim to secure up to $1 billion in new sponsorships next year — bringing total deals to around $2 billion as the city prepares to host its third Olympics and first Paralympics.

Google and NBCUniversal Seal Multi-Year Deal to Keep Popular Shows on YouTube TV

/in /tarafından

Alphabet’s Google and Comcast-owned NBCUniversal have reached a multi-year agreement ensuring that hit programs like “Sunday Night Football” and “America’s Got Talent” will remain available on YouTube TV, one of the largest pay-TV services in the United States.

The deal, announced Thursday, concludes a tense negotiation over carriage fees and preserves YouTube TV’s access to NBCUniversal’s full portfolio, including networks such as NBC, CNBC, and MSNBC. The companies also confirmed that NBCUniversal’s Peacock streaming service will continue to be available through YouTube’s Primetime Channels, a marketplace where users can subscribe to third-party streaming platforms directly via the YouTube app.

“This deal builds on our longstanding partnership with NBCU while addressing the evolving media landscape and recognizing the importance of making content available where and how viewers want to watch it,” said Justin Connolly, YouTube’s global head of media and sports.

The new agreement includes an extension of Peacock’s availability across Google’s Android platforms, including Google Play and Google TV. The partnership underscores Google’s growing influence in television distribution—YouTube now represents the largest share of TV viewing in the U.S., surpassing both Netflix and traditional networks like Disney, according to Nielsen data.

Earlier in the week, the two companies had signed a short-term extension to prevent a blackout while negotiations continued. The resolution ensures uninterrupted access to NBC content for YouTube TV subscribers, who had faced uncertainty over potential programming losses.

YouTube TV, now among the top four U.S. pay-TV distributors, has leveraged Alphabet’s vast financial resources to strengthen its bargaining position in similar talks with Paramount Skydance and Fox Corporation—a sign of its expanding clout in the rapidly consolidating media ecosystem.

The agreement reflects a broader shift in the entertainment industry, where tech platforms are becoming the new cable giants, dictating how and where millions of viewers watch television.