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OpenAI to permit mature content on ChatGPT for verified adults from December

OpenAI will begin allowing mature content on ChatGPT starting in December for users who verify their age, CEO Sam Altman announced on Tuesday. The decision marks a major policy shift under OpenAI’s new “treat adult users like adults” principle, following earlier restrictions that limited the chatbot’s ability to handle sensitive topics.

Altman said on X (formerly Twitter) that the company made ChatGPT “pretty restrictive” to avoid harm to users experiencing mental distress, which he acknowledged had made the chatbot “less useful or enjoyable” for others. “As we roll out age-gating more fully … we will allow even more, like erotica for verified adults,” he said.

The move comes as OpenAI develops new safety tools and moderation systems aimed at identifying mental health risks and ensuring appropriate usage. Altman added that the company now feels confident it can safely relax restrictions for most adult users while maintaining strong protections for minors.

In parallel, OpenAI plans to roll out a customization feature that lets users adjust ChatGPT’s tone and personality, including more expressive or conversational styles. “If you want ChatGPT to act more human-like or friendly, it should — but only if you want it,” Altman said.

The announcement came the same day Meta introduced new PG-13-style content filters on Instagram, underscoring the growing trend among tech firms to tailor content standards by user age and consent verification.

Walmart teams up with OpenAI to launch ChatGPT-powered shopping feature

Walmart announced a new partnership with OpenAI on Tuesday, enabling customers and Sam’s Club members to shop directly through ChatGPT using the platform’s Instant Checkout feature. The move marks the retail giant’s latest step toward integrating artificial intelligence into its e-commerce operations.

Following the news, Walmart shares rose 5% to $107.21, reflecting investor optimism about the company’s expanding digital strategy. The collaboration allows users to browse and purchase Walmart products directly within ChatGPT, using conversational prompts to find items and complete transactions seamlessly.

The world’s largest retailer has been steadily expanding its AI efforts, rolling out Sparky, a generative AI assistant within its mobile app that helps users discover products, summarize reviews, and find personalized suggestions.

The tie-up with OpenAI aligns Walmart more closely with rivals like Amazon, which earlier launched its own AI shopping assistant Rufus, designed to streamline online searches and product recommendations.

The partnership follows OpenAI’s recent collaborations with Etsy and Shopify, as ChatGPT becomes increasingly integrated into online retail ecosystems. According to SimilarWeb, ChatGPT referrals accounted for 15% of Walmart’s referral traffic in September, up from 9.5% in August, although they still make up less than 1% of overall web traffic.

Walmart said the initiative reflects its broader commitment to using generative AI to improve customer experience and simplify the shopping journey both online and in stores.

Salesforce expands AI partnerships with OpenAI and Anthropic for Agentforce 360

Salesforce has announced expanded partnerships with OpenAI and Anthropic to integrate their most advanced AI models into the company’s new Agentforce 360 platform, deepening its commitment to delivering enterprise-grade AI tools for businesses and regulated industries.

Under the agreements unveiled on Tuesday, OpenAI’s GPT-5 and Anthropic’s Claude models will be embedded directly into Salesforce’s ecosystem. This integration allows employees and consumers to access customer data, analytics, and automation tools seamlessly within ChatGPT, Slack, and Salesforce applications.

The partnerships position Agentforce 360, launched globally this week, as a central hub for AI agents, enabling companies to create, deploy, and manage AI workflows across their entire organizations. Salesforce said the initiative reflects a growing demand for secure, compliant generative AI in sectors such as finance, healthcare, and cybersecurity.

The collaboration with OpenAI will allow users to work with Salesforce data and build Tableau visualizations directly within ChatGPT, while a new Agentforce Commerce feature will let merchants sell products through ChatGPT’s Instant Checkout, maintaining full control of data and fulfillment.

Meanwhile, Anthropic’s Claude family of models will power AI solutions tailored for regulated industries and will be integrated more deeply into Slack and Salesforce’s own cloud infrastructure to ensure security and compliance.