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OpenAI Unveils Plan to Keep Data-Center Energy Costs in Check

OpenAI has announced a new Stargate Community plan designed to ensure its expanding data center operations do not push up electricity costs for local communities. The initiative aims to make OpenAI’s large-scale AI infrastructure “pay its way on energy” as demand for computing power accelerates.

Stargate is a $500 billion, multi-year effort to build advanced AI data centers for training and inference, backed by investors including Oracle. The project received public support from U.S. President Donald Trump when it was first announced in early 2025.

Under the new approach, each Stargate site will have a locally tailored community plan shaped by local input and concerns. Depending on the location, OpenAI said this could involve fully funding dedicated power and storage, or paying for new energy generation and transmission capacity to support the facility.

The move reflects growing pressure on technology companies to address the strain that AI data centers place on power grids. OpenAI’s announcement follows a similar step by Microsoft, which recently outlined measures to manage water and electricity use at its U.S. data centers while working with utilities to expand local supply.

OpenAI to Introduce Ads in ChatGPT, Ensures Responses Remain Unbiased

OpenAI to start testing Ads in ChatGPT: AI responses will not be affected |  Technology News – India TV

OpenAI has officially announced that advertisements are coming to ChatGPT. On Friday, the San Francisco-based AI company revealed that it will begin testing ads on its chatbot platform in the United States first. While the initial rollout is limited, the company plans to expand ad testing globally after the trial period. This development follows recent reports that CEO Sam Altman called a “code red” and instructed employees to pause all non-ChatGPT projects indefinitely.

In an official post on X (formerly Twitter), OpenAI confirmed, “In the coming weeks, we plan to start testing ads in the ChatGPT Free and Go tiers.” The company also published a blog post outlining its principles and strategy for implementing ads on the platform. This move signals OpenAI’s first major step into monetizing the free and lower-tier versions of ChatGPT.

OpenAI has emphasized four key principles regarding ads. First, ChatGPT responses will remain unbiased and will not be influenced by advertisements. Second, all ads will be separate from AI responses and clearly labeled to avoid confusion. Third, user conversations will not be shared with advertisers, ensuring privacy. Finally, ads will not be shown to ChatGPT Plus, Pro, Enterprise, or Business subscribers, keeping premium experiences ad-free.

This measured approach highlights OpenAI’s effort to balance monetization with user trust. While ads are a new addition, the company’s safeguards aim to maintain the platform’s integrity. As testing begins in the US, observers and users worldwide are keen to see how ads will be integrated and whether OpenAI can uphold its commitment to unbiased AI interactions while exploring new revenue streams.

OpenAI and SoftBank Invest $1 Billion in SB Energy to Expand Stargate Data Center Buildout

OpenAI and SoftBank Group will jointly invest $1 billion in SB Energy, committing $500 million each to accelerate the expansion of data center and power infrastructure for their Stargate initiative, SB Energy said on Friday.

SB Energy, which is owned by SoftBank, will build and operate OpenAI’s previously announced 1.2-gigawatt data center campus in Milam County, Texas. The facility is a key component of Stargate, a massive, multi-year plan to scale artificial intelligence training and inference capacity in the United States.

As part of the partnership, SB Energy will also become a customer of OpenAI, using its application programming interfaces and deploying ChatGPT internally for employees.

Stargate is a $500 billion initiative backed by major investors including Oracle, and was publicly endorsed by Donald Trump when the plan was unveiled in January 2025. The project reflects the scale at which leading AI developers are now operating as they race to secure computing power.

The deal highlights a broader industry shift in which technology companies are investing directly in energy and power infrastructure. Access to reliable electricity has become a critical bottleneck for AI expansion, as larger and more numerous data centers sharply increase power demand.

SB Energy said it is developing several data center campuses, with initial facilities expected to begin service later this year. “The partnership accelerates our delivery of advanced AI data center campuses and associated energy infrastructure at the scale required to advance Stargate and secure America’s AI future,” said SB Energy co-CEO Rich Hossfeld.

The data center construction boom has also driven rivals to commit unprecedented sums to infrastructure. Meta Platforms and other Big Tech firms have announced multi-billion-dollar investments spanning chips, cooling systems, servers and power generation.

At the same time, OpenAI is facing rapidly rising costs to train and operate its AI models amid intensifying competition from Alphabet’s Google. OpenAI CEO Sam Altman told employees late last year that the company had entered a “code red” phase, prioritising improvements to ChatGPT while delaying other product launches to counter Google’s Gemini gaining traction.