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OpenAI to Start Offering Chatbot Ads to Advertisers, Report Says

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OpenAI has begun offering advertising placements within its chatbot to a select group of marketers, marking a significant shift in its business model, according to a report by The Information.

The report said OpenAI is inviting dozens of advertisers to participate in a trial period lasting several weeks, with individual spending commitments below $1 million. Ads are expected to begin appearing in early February and will be priced based on the number of views rather than clicks. Reuters could not independently verify the report, and OpenAI did not immediately comment.

OpenAI is reportedly still developing tools that would allow advertisers to buy ads directly through a self-service system. For now, the process is being handled more manually as the company tests demand and format. The move follows OpenAI’s recent decision to begin showing ads to some U.S. users, as it looks to diversify revenue beyond subscriptions.

The push into advertising underscores growing pressure on OpenAI to fund the rising costs of AI development and data center infrastructure. Backed by Microsoft, the company is widely expected to pursue a public listing in the future, increasing the need for scalable and predictable revenue streams.

OpenAI Unveils Plan to Keep Data-Center Energy Costs in Check

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OpenAI has announced a new Stargate Community plan designed to ensure its expanding data center operations do not push up electricity costs for local communities. The initiative aims to make OpenAI’s large-scale AI infrastructure “pay its way on energy” as demand for computing power accelerates.

Stargate is a $500 billion, multi-year effort to build advanced AI data centers for training and inference, backed by investors including Oracle. The project received public support from U.S. President Donald Trump when it was first announced in early 2025.

Under the new approach, each Stargate site will have a locally tailored community plan shaped by local input and concerns. Depending on the location, OpenAI said this could involve fully funding dedicated power and storage, or paying for new energy generation and transmission capacity to support the facility.

The move reflects growing pressure on technology companies to address the strain that AI data centers place on power grids. OpenAI’s announcement follows a similar step by Microsoft, which recently outlined measures to manage water and electricity use at its U.S. data centers while working with utilities to expand local supply.

OpenAI to Introduce Ads in ChatGPT, Ensures Responses Remain Unbiased

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OpenAI to start testing Ads in ChatGPT: AI responses will not be affected | Technology News – India TV

OpenAI has officially announced that advertisements are coming to ChatGPT. On Friday, the San Francisco-based AI company revealed that it will begin testing ads on its chatbot platform in the United States first. While the initial rollout is limited, the company plans to expand ad testing globally after the trial period. This development follows recent reports that CEO Sam Altman called a “code red” and instructed employees to pause all non-ChatGPT projects indefinitely.

In an official post on X (formerly Twitter), OpenAI confirmed, “In the coming weeks, we plan to start testing ads in the ChatGPT Free and Go tiers.” The company also published a blog post outlining its principles and strategy for implementing ads on the platform. This move signals OpenAI’s first major step into monetizing the free and lower-tier versions of ChatGPT.

OpenAI has emphasized four key principles regarding ads. First, ChatGPT responses will remain unbiased and will not be influenced by advertisements. Second, all ads will be separate from AI responses and clearly labeled to avoid confusion. Third, user conversations will not be shared with advertisers, ensuring privacy. Finally, ads will not be shown to ChatGPT Plus, Pro, Enterprise, or Business subscribers, keeping premium experiences ad-free.

This measured approach highlights OpenAI’s effort to balance monetization with user trust. While ads are a new addition, the company’s safeguards aim to maintain the platform’s integrity. As testing begins in the US, observers and users worldwide are keen to see how ads will be integrated and whether OpenAI can uphold its commitment to unbiased AI interactions while exploring new revenue streams.