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Google to power LA28 Olympics with cloud and AI technology

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Google has been named the official cloud provider for the Los Angeles 2028 Olympic and Paralympic Games, joining LA28 as a founding partner in a deal that also includes Team USA and NBCUniversal’s broadcast coverage. The collaboration will leverage Google Cloud’s infrastructure and AI tools, including its Gemini model and a new AI Mode in Search, to enhance both event operations and the fan experience.

Casey Wasserman, LA28 chairperson and president, said the partnership will help deliver “a technologically advanced, engaging, and digitally accessible Games.” Google’s systems will support venue navigation, real-time updates, and interactive digital experiences for millions of spectators and volunteers.

Marvin Chow, Google’s VP of marketing, said the collaboration will make the Games “more personal and interactive,” while NBCUniversal’s ad chief Mark Marshall noted that integrating Google’s AI with NBCU’s content would create “a world-class viewing experience.”

YouTube will also partner with NBCUniversal to host exclusive Games-related content, expanding audience reach across platforms.

With more than 70,000 workers and volunteers expected, Google’s technology will serve as a digital backbone for the Olympics. It becomes LA28’s fifth founding partner, alongside Starbucks, Honda, Comcast, and Delta.

The LA28 organizers, a private non-profit, aim to secure up to $1 billion in new sponsorships next year — bringing total deals to around $2 billion as the city prepares to host its third Olympics and first Paralympics.

Italy’s Leonardo and TechnoAlpin Forge Partnerships for 2026 Winter Games

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Italy’s aerospace and defense giant Leonardo and snow-making company TechnoAlpin have entered into significant partnerships for the upcoming 2026 Winter Olympic and Paralympic Games, set to take place in Milan and Cortina d’Ampezzo. The two companies will play key roles in ensuring the smooth execution of the Games, leveraging their expertise in communication systems and snow technology.

Leonardo’s Role in Communication Systems

Leonardo will provide cutting-edge communication solutions, supplying radio and multi-technology communication systems to facilitate coordination across the Games’ extensive venues in northern Italy. These systems will be essential in managing events and operations, enhancing the overall experience for both athletes and spectators.

Leonardo CEO Roberto Cingolani expressed pride in the partnership, highlighting how it would help promote Italy’s international image and align with the universal values of sport.

TechnoAlpin’s Contribution to Snow-Making

TechnoAlpin, based in the northern Italian city of Bolzano, will provide snow-making machines to the Milano Cortina 2026 Foundation. This marks the company’s continued involvement in the Winter Olympics, following its role in Beijing 2022. The collaboration underscores TechnoAlpin’s technological expertise and its commitment to the successful delivery of the Games, ensuring optimal snow conditions at the various competition venues.

TechnoAlpin CEO Erich Gummerer emphasized the company’s technological prowess and its dedication to supporting the 2026 Games with state-of-the-art snow-making solutions.

Upcoming Winter Games

The 2026 Winter Olympic Games will be jointly hosted by Milan and Cortina d’Ampezzo, with events taking place across five other locations in northern Italy. The Paralympic Games are scheduled for March 2026, bringing together athletes from around the world to compete in a variety of winter sports.