Japan’s TDK Acquires U.S. Smart Glasses Company SoftEye
Japanese electronics manufacturer TDK announced on Thursday it has acquired SoftEye, a U.S.-based company specializing in software and hardware for smart glasses. This acquisition supports TDK’s strategy to find new growth drivers linked to artificial intelligence (AI).
SoftEye, headquartered in San Diego, California, develops eye-tracking and object recognition technologies. Its founder and CEO, Te-Won Lee, has previously held executive roles at Samsung Electronics and Qualcomm.
According to a source familiar with the deal, the acquisition is valued at under $100 million.
Tech companies are increasingly investing in hardware beyond smartphones, with smart glasses gaining attention. Facebook owner Meta and others are focusing on AI-powered smart glasses to enhance user interaction with their environment. Social media company Snap plans to launch consumer smart glasses next year, and Alphabet’s Google recently showcased smart glasses at its developer conference. Chipmaker Qualcomm also unveiled a smart glasses processor this month.
TDK, once famous for its cassette tapes, now plays a key role in electronics by supplying components and batteries for smart glasses.



