Uber Rebrands “Green” as “Electric” and Offers $4,000 Grants to Speed Up EV Adoption
Uber Technologies (UBER.N) announced on Wednesday that it is rebranding its “Uber Green” ride option as “Uber Electric”, unveiling a $4,000 incentive program to encourage U.S. drivers to switch to electric vehicles (EVs). The move marks a key step in the company’s plan to achieve zero-emission rides globally by 2040.
The new initiative, called “Go Electric”, will provide eligible drivers with grants of up to $4,000, which can be stacked with state and manufacturer incentives, helping to offset EV prices at a time when costs are rising. The federal $7,500 EV tax credit, introduced under President Joe Biden, expired last month, making Uber’s grants even more valuable for drivers considering the switch.
Earlier this year, Uber transitioned its Uber Green service in the U.S. to an all-electric fleet, eliminating hybrids from the program. The company now counts over 200,000 EVs on its platform worldwide, with drivers in North America and Europe adopting electric vehicles up to five times faster than the general population.
According to Uber, one in four riders said their first EV experience came through an Uber trip. To celebrate the rebrand, the company will also offer riders a 20% discount on their next electric ride.
Uber is expanding its battery-aware matching system — a feature that connects drivers to trips within their available battery range — to 25 countries. The tool aims to reduce “range anxiety”, the common concern that an EV may run out of charge before reaching a destination or charging station.
Uber’s sustainability push comes as competition in green mobility intensifies, with rivals such as Lyft and Bolt also pledging to electrify their fleets. Analysts say Uber’s latest move could strengthen its leadership in urban electrification, particularly as governments tighten emissions rules and consumer demand for eco-friendly transport continues to grow.



